Acceso usuarios
Maximiliano Emanuel Korstanje, Geoffrey R. Skoll
This is not an attack to managerial literature nor marketing, which are valuable instruments to make people’s life better. Rather, this essay-review focuses its criticism against RP (Rational Platform), elaborated by some policy-maker who are camouflaged of social scientists. The inception of rational platform, following the legacy of Jafar Jafari, is based on the “instrumentalisation” of some concepts and protocols of science; however, it is aimed at protecting the financial interests of status quo. In addition, RP conforms as the fifth platform to those formulated by Jafari a couple of decades back. The RP constructs its legitimacy alluding to scientific protocols such as the peer-review process, impact factor indexes, journal rankings, some naïve methodological discussions, but at the bottom their results consist in the administration of opinion polls to know further on the preferences of a great variety of segments. Subject to demographic variables such as gender, income and age of tourists, these questionaries’ are “simulacra” of scientific research. Its explanations are of second order associated to profits and business-related programs.
