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The Blue Card Directive 2009/50 has failed. It sets conditions for entry and residence in the EU for third-country nationals in highly qualified and well-paid employment. Recently, negotiations over its recast have come to life, and gives reason to discuss the way forward. This comment reflects on the European Blue Card Directive 2009/50 and its recast and the thoughts presented in this special issue by two legal practitioners, Jo Antoons and Andreia Ghimis, and a philosopher, Johan Rochel. I argue in favour of a new narrative focusing on sustainable labour migration, instead of the current narrative which is based on solving old problems. More particularly, drawing from intersecting policy fields (environment, foreign investment, integration and migration policy), this contribution revisits three themes at the core of the Blue Card and its reform: the economic needs test, privatisation through the concept of a trusted sponsor, and intra-EU mobility rights for migrant workers
