Ocorrência e causas do efeito chicote para a cadeia de suprimentos de produtos de luxo

• Brandao, Maicom Sergio ^[1] ; Godinho Filho, Moacir ^[1]
  1. [1] Universidade Federal de São Carlos

     Universidade Federal de São Carlos

     Brasil

     
• Localización: Revista de Administração de Roraima - RARR, ISSN-e 2237-8057, Vol. 10, Nº. 1, 2020, 25 págs.
• Idioma: portugués
• DOI: 10.18227/2237-8057rarr.v10i0.6009
• Títulos paralelos:
  • Occurrence and origins of bullwhip effect in luxury supply chains
• Enlaces
  • Texto completo (pdf)
• Resumen
  • English

    The purpose of the article is to investigate the occurrence and causes of the bullwhip effect in the luxury goods supply chain. It was conducted a case study based on interviews with managers that were responsible for the processes of supply and demand forecast generation and it was conducted an analysis of historical sales and supply data. The study found that the bullwhip effect can also occur in luxury supply chains and that there are specific causes associated with this type of product that enhance its occurrence, undermining a company's business, financial and supply strategies. The study provides insights for luxury brand managers to identify risks of the bullwhip effect occurring in their operations, minimizing impacts on companies' competitive strategy

  • português

    O objetivo do artigo é investigar a ocorrência e as causas do efeito chicote na cadeia de suprimentos de produtos de luxo. Foi realizado o método do estudo de caso, que foi conduzido por meio de entrevistas com gestores responsáveis pelos processos de suprimentos e previsão de vendas e também por meio da análise dos dados históricos de vendas e suprimentos em uma empresa que distribui produtos de luxo no Brasil. O estudo identificou que o efeito chicote também pode ocorrer nas cadeias de suprimentos de produtos de luxo e que existem causas específicas associadas à esse tipo de produto que potencializam a sua ocorrência, prejudicando as estratégias comerciais, financeiras e de suprimentos de uma empresa. O estudo fornece subsídios para que os gestores de marcas de luxo possam identificar riscos da ocorrência do efeito chicote em suas operações, minimizando os impactos na estratégica competitiva das empresas.

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