El turismo médico: tendencia de transformación para Ciudad Juárez, México

• María Teresa Martínez Almanza ^[1] ; Santos Alonso Morales Muñoz ^[1] ; Isabel Zizaldra Hernández ^[1]
  1. [1] Universidad Autónoma de Ciudad Juárez

     Universidad Autónoma de Ciudad Juárez

     México

     
• Localización: TURYDES: Revista sobre Turismo y Desarrollo local sostenible, ISSN-e 1988-5261, Vol. 9, Nº. 21, 2016
• Idioma: español
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 2 Citas
• Resumen
  • español

    Los problemas de la atención médica contemporánea han generado una creciente demanda de servicios por pacientes extranjeros. En el marco de la teoría fundamentada, mediante 69 entrevistas en profundidad realizadas de 2013 a 2015, esta investigación exploratoria tuvo por objetivo entender la realidad del turismo médico en una ciudad fronteriza. Se presenta una visión general del turismo médico que existe en Ciudad Juárez, Chihuahua, México, frontera con El Paso, Texas, en Estados Unidos. Como resultado se destaca la oferta de servicios para un mercado segmentado y servicios de atención médica enfocados a satisfacer las diversas necesidades del paciente-consumidor. Existen dos hospitales para la atención de pacientes internacionales, pero el grueso de la demanda se atiende en nosocomios ordinarios de la localidad. Se concluye que Ciudad Juárez es un destino de turismo médico incipiente y se identifica una tendencia de transformación hacia este tipo de servicios.

  • English

    Contemporary medical care problems have generated a growing demand for medical services by foreign patients. Within the framework of grounded theory, through 69 in-depth interviews conducted from 2013 to 2015, this exploratory research aimed to understand the reality of medical tourism in a border city. An overview of medical tourism existing in Ciudad Juarez, Chihuahua, Mexico, bordering El Paso, Texas, in the United States is presented. As a result, services rendered for a segmented market and medical care services focused on satisfying the diverse patient-consumer needs are highlighted. There are two hospitals that specifically care for international patients, but the majority of the medical services demand is taken care of in diverse ordinary hospitals in the locality. In conclusion, Ciudad Juarez is an incipient medical tourism destination and a trend of transformation is identified in tourist services that includes medical tourism.

    Key words: Medical tourism-trend-offer-transformation-Ciudad Juarez.

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