Tipoloxías do posicionamento de marcas: Un estudo conceptual no Brasil e en España

• FRANCISCO ANTONIO SERRALVO ^[1] ; MÁRCIO TADEU FURRIER
  1. [1] Universidade Católica de Santos

     Universidade Católica de Santos

     Brasil

     
• Localización: Revista galega de economía: Publicación Interdisciplinar da Facultade de Ciencias Económicas e Empresariais, ISSN-e 2255-5951, ISSN 1132-2799, Vol. 14, Nº. 1-2, 2005, págs. 523-526
• Idioma: gallego
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• Dialnet Métricas: 3 Citas
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