Análise bibliométrica e sistemática das publicações sobre Decisão e Envolvimento com o Produto

• Daiane Lindner Radons ^[1] ; Monize Sâmara Visentini ^[2] ; Mauri Leodir Löbler ^[1]
  1. [1] Universidade Federal de Santa Maria

     Universidade Federal de Santa Maria

     Brasil

     
  2. [2] Universidade Federal da Fronteira Sul

     Universidade Federal da Fronteira Sul

     Brasil

     
• Localización: Redes: Revista hispana para el análisis de redes sociales, ISSN-e 1579-0185, Vol. 32, Nº. 1, 2021 (Ejemplar dedicado a: Elites, colaboración, organizaciones y conglomerados), págs. 45-66
• Idioma: portugués
• DOI: 10.5565/rev/redes.896
• Títulos paralelos:
  • Bibliometric and systematic analysis of publications on Decision and Product Involvement
• Enlaces
  • Texto completo
• Resumen
  • English

    In order to advance the understanding of product involvement in the decision-making process, this study aimed to analyze international publications on product involvement within the scope of the decision. A bibliometric survey was carried out on the Web of Science database, searching for the terms "Decis *" and "Product Involvement", in the period of 2013 to 2019, and, subsequently, the systematic analysis of the studies. The results showed the evolution of the number of publications, mainly in the years 2017 and 2019 and the predominant research area was Management and Economics. In the systematic analysis stage, 9 clusters were formed from the bibliographic coupling of the 93 selected works. It was found that several fields of study examined the relationship between the themes and that the publications, for the most part, investigated the effect of different variables on the decision to purchase products with low and high involvement, as well as the moderating effect of the involvement.

  • português

    Com o intuito de avançar na compreensão sobre envolvimento com o produto no processo decisório, este estudo teve como objetivo analisar as publicações internacionais sobre envolvimento com o produto e decisão. Foi realizada uma pesquisa bibliométrica na base de dados Web of Science, com busca dos termos “Decis*” e “Product Involvement”, no período de 2013 a 2019, e, posteriormente, a análise sistemática dos estudos. Os resultados mostraram a evolução do número de publicações, especialmente, nos anos de 2017 e 2019 e a área de pesquisa predominante foi Gestão e Economia. Na etapa da análise sistemática, 9 clusters foram formados a partir do acoplamento bibliográfico dos 93 trabalhos selecionados. Verificou-se que diversos campos de estudos examinaram a relação entre os temas e que as publicações, na sua maioria, investigaram o efeito de diferentes variáveis na decisão de compra de produtos de baixo e alto envolvimento, assim como o efeito moderador do envolvimento em relações que compreendem a decisão como resultado.

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