Yeobo Topokki franchise business development strategy with Business Model Canvas Approach

• Deni Septandi ^[1]
  1. [1] Bogor Agricultural University

     Bogor Agricultural University

     Indonesia

     
• Localización: E3 - Revista de Economia, Empresas e Emprendedores na CPLP, ISSN 2183-380X, ISSN-e 2183-7201, Vol. 6, Nº. 2, 2020, págs. 33-45
• Idioma: inglés
• DOI: 10.29073/e3.v6i2.253
• Títulos paralelos:
  • Estratégia de desenvolvimento de um franchising (Yeobo Topokki) com recurso ao Business Model Canvas
• Enlaces
  • Texto completo (pdf)
• Resumen
  • English

    Indonesians in general especially for younger generation, are more familiar with foreign cultures rather than being used to their own domestic culture, this phenomenon also occurred to the food aspect as a culture. This research aims to examine the development strategy of business model canvas approach in yeobo topokki franchise. The method used in this study is a descriptive business model, canvas model, and SWOT Analysis. The research was conducted in CV Usaha Anak Bangsa Perkasa which is located in GrandDepok City, Kalimulya, Depok, West Java. This study was conducted in April 2019 until December 2019.The results indicated that Yeobo Topokki accepted the business model improvement and the results of the strategy formulation that the company was in an aggressive position. Based on this analysis, it can be concluded that companies need to create value-added elements of the value proposition to create interest from prospective customers, such as by doing some certification on the products offered.

  • português

    Os indonésios em geral, e especialmente a geração mais jovem, estão mais familiarizados com as culturas estrangeiras do que com a sua própria cultura, tanto a nível cultural como alimentar. Esta pesquisa tem como objetivo analisar a estratégia de desenvolvimento de um modelo de franchising (Yeobo Topokki). O método utilizado neste estudo é o modelo de negócios descritivo Business Model Canvas e a análise SWOT. A pesquisa foi efetuada em CV Usaha Anak BangsaPerkasa que está localizada na cidade Grand Depok. Kalimulya, Depok, Oeste de Java. Este estudo foi realizado entre abril e dezembro de 2019. Os resultados indicaram que Yeobo Topokki aceitou o desenvolvimento do modelo de negócio e os resultados da elaboração estratégica, onde a empresa estava em posição agressiva. Com base nessa análise, pode-se concluir que as empresas precisam de criar elementos de valor acrescentado à proposta de valor para despertar interesse em potenciais clientes, como, por exemplo, obter certificação nos produtos oferecidos.

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