Resumen de Audience "Interpretation" of Media: Emerging Perspectives

Robert A. White

• Audience "Interpretation" of Media: Emerging Perspectives The Anglo-American Critical Cultural Studies Approach The Symbolic Interactionist Approach The Consensual Cultural Studies Tradition Audience Construction of Meaning as the Result of "Mediations". Between Logics of Production and Consumption The Ethical Implications of the "Creative Audience" Perspective