Resumen de TYhe Social and Cultural Effects of Advertising

William E. Biernatzki, Martijn Wolff

• History of Advertising Two Research Approaches Arguments for "American-style" Advertising Arguments against "American-style" Advertising Media Education and Advocacy Moderate Critics Advertising in the Industrially Developed World Advertising om Newly Industrializing Countries Advertising Impact in "Less Industrialized Countries" Gender, Logos, and Other Symbols in Advertising Pshchology