Destination images of the ten most visited countries for potential Brazilian tourists

• Jean Max Tavares ^[1] ; Xuan Tran ^[3] ; Lori Pennington-Gray ^[2]
  1. [1] Pontifícia Universidade Católica de Minas Gerais

     Pontifícia Universidade Católica de Minas Gerais

     Brasil

     
  2. [2] University of Florida

     University of Florida

     Estados Unidos

     
  3. [3] University of West Florida (Pensacola), Department of Hospitality, USA

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• Localización: Tourism & Management Studies, ISSN-e 2182-8466, ISSN 2182-8458, Vol. 16, Nº. 2, 2020, págs. 43-50
• Idioma: inglés
• DOI: 10.18089/tms.2020.160205
• Títulos paralelos:
  • Imagens de destino dos dez países mais visitados para potenciais turistas brasileiros
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• Dialnet Métricas: 2 Citas
• Resumen
  • português

    O principal objetivo deste estudo foi verificar quais imagens de destino dos dez países mais visitados do mundo em 2014 foram avaliadas por brasileiros que nunca estiveram em outro país. Foi aplicada uma pesquisa a 263 entrevistados com as seguintes variáveis: segurança, preço da acomodação, custo do transporte, duração da viagem, estabilidade econômica do destino, estabilidade política e social, atrações turísticas singulares, o clima, a infraestrutura local e a simpatia da comunidade local. Utilizando Partial Least Squares Path Modelling e ANOVA, seis hipóteses foram testadas. Os resultados obtidos mostraram que os países mais próximos do Brasil foram melhor avaliados (com exceção da Inglaterra e da França). A segurança, seguida pelo preço da acomodação e o custo do transporte, foram os atributos mais importantes das imagens nos países que foram melhor avaliados por potenciais turistas brasileiros.

  • English

    The principal aim of this study was to verify which destination images of the ten most visited countries in the world in 2014 were rated by Brazilians who have never been to another country. A survey was applied to 263 respondents with the following variables: safety, the price of accommodation, the cost of transport, the duration of the trip, the economic stability of the destination, the political and social stability, the singular tourist attractions, the weather, the local infrastructure, and the friendliness of the local community. Using Partial Least Squares Path Modelling and ANOVA, six hypotheses were tested. The results obtained showed that those countries which are the nearest to Brazil were better evaluated (except for England and France). Safety, followed by the price of accommodation, and the cost of transportation, were the most important attributes of the images in the countries that were best evaluated by potential Brazilian tourists.

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