Prix et valeur: vers de nouvelles perspectives de recherche

• Patricia Coutelle ^[2] ; Marine Le Gall-Ely ^[1] ; Arnaud Rivière ^[2]
  1. [1] University of Western Brittany

     University of Western Brittany

     Arrondissement de Brest, Francia

     
  2. [2] Université de Tours
• Localización: Recherche et applications en marketing, ISSN 0767-3701, Vol. 35, Nº. Extra 3, 2020 (Ejemplar dedicado a: Prix et Valeur), págs. 3-7
• Idioma: francés
• DOI: 10.1177/0767370120920548
• Enlaces
  • Texto completo
• Referencias bibliográficas
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