“La vida se ha vuelto más feliz, camaradas”: la construcción de la cultura del consumo soviética

• Gronow, Jukka ^[1] ; Zhuravlev, Sergey ^[2]
  1. [1] University of Helsinki

     University of Helsinki

     Helsinki, Finlandia

     
  2. [2] Instituto de Historia Rusa de la Academia Rusa de las Ciencias
• Localización: RES. Revista Española de Sociología, ISSN 1578-2824, ISSN-e 2445-0367, Vol. 29, Nº. Extra 3, 1, 2020, págs. 231-244
• Idioma: español
• DOI: 10.22325/fes/res.2020.67
• Títulos paralelos:
  • Life Has Become More Joyous, Comrades: the construction of the Soviet consumer culture
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    En este artículo, el objetivo es el de describir el origen y construcción de la cultura del consumo en la Unión Soviética, prestando atención particular a uno de sus ejemplos icónicos, como es la cultura alimentaria. Nuestro texto se dividirá en tres secciones. En la primera, haremos referencia a la peculiar y original construcción de la sociedad de consumo soviética, en pleno estalinismo. En la segunda, nos concentraremos en el espacio concreto del consumo alimentario, con referencia en particular a dos cuestiones: el desarrollo de los servicios de restauración y algunos de los bienes asociados a esta nueva cultura de consumo, como el champán. Finalmente, la última sección de conclusiones se hará una valoración crítica de esta peculiar forma de sociedad de consumo.

  • English

    In this article, our aim is to describe the emergence and consolidation of the consumer culture in the Soviet Union, paying particular attention to one of its iconic examples: the food culture. Our text will be divided into three sections. Firstly, we will refer to the peculiar and original development of the Soviet consumer society at the height of Stalinism. Secondly, we will focus on the specific space of food consumption, with a reference to two specific issues: the development of catering services and the launching of goods associated with this new culture of consumption, such as champagne. Finally, the concluding remarks will focus on a critical assessment of this peculiar form of consumer society.

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