Critical accommodation information for travel opinion leader

• Yeh, Chien Mu ^[1]
  1. [1] Tamkang University

     Tamkang University

     Taiwán

     
• Localización: Independent Journal of Management & Production, ISSN-e 2236-269X, Vol. 11, Nº. 1, 2020 (Ejemplar dedicado a: Independent Journal of Management & Production), págs. 1-14
• Idioma: inglés
• DOI: 10.14807/ijmp.v11i1.1021
• Enlaces
  • Texto completo (pdf)
• Resumen

  • Potential tourists search for accommodation information once they decide to travel. Travel opinion leaders are critical accommodation information providers for potential tourists. However, we know little about travel opinion leaders’ perceived importance of accommodation information. The current study examined the relationship between travel opinion leadership and perceived importance of accommodation information. Results showed that there were significant differences in the perception of important accommodation information between the high and low travel opinion leadership groups. These results make theoretical and practical implications for tourism research and accommodation managers.

• Referencias bibliográficas
  • CARNEIRO, M. J.; CROMPTON, J. L. (2010) The influence of involvement, familiarity, and constraints on the search for information about destinations....
  • CHIREGI, M.; NAVIMIPOUR, N. J. (2016) A new method for trust and reputation evaluation in the cloud environments using the recommendations...
  • CHOI, S.; LEHTO, X. Y.; MORRISON, A. M.; JAN. S. C. (2011) Structure of travel planning processes and information use patterns. Journal of...
  • COOK, R. A.; HSU, H. C.; TAYLOR, L. L. (2018) Tourism: The Business of Hospitality and Travel, London: Pearson.
  • COULTER, R. A.; FEICK, L.; PRICE, L. L. (2002) Changing faces: Cosmetics opinion leadership among women in the New Hungary. European Journal...
  • DAVIS, D.L.; GUILTINAN, J. P; JONES, W. H. (1979) Service characteristics, consumer search and the classification of retail services. Journal...
  • DONATON, S. (2003) Marketing’s new fascination: figuring out word-of-mouth. Advertising Age, v. 74, n. 46, p. 18.
  • FLYNN, L. R.; GOLDSMITH, R. E.; EASTMAN, J. K. (1994) The king and summers opinion leadership scale: revision and refinement. Journal of Business...
  • FLYNN, L. R.; GOLDSMITH, R. E.; EASTMAN, J. K. (1996) Opinion leaders and opinion seekers: Two new measurement scales. Journal of the Academy...
  • FODNESS, D.; MURRAY, B. (1997) Tourist information search. Annals of Tourism Research, v. 24, n. 3, p. 503-523.
  • FODNESS, D.; MURRAY, B. (1998) A typology of tourist information search strategies. Journal of Travel Research, v. 37, n. 2, p. 108-119.
  • FODNESS, D.; MURRAY, B. (1999) A model of tourist information search behavior. Journal of Travel Research, v. 37, n. 3, p. 220-230.
  • GOLDSMITH, R. E.; HOFACKER, C. F. (1991) Measuring consumer innovativeness. Journal of the Academy of Marketing Science, v. 19, n. 3, p. 209-221.
  • GOLDENBERG, J.; HAN, S.; LEHMANN, D. R.; HONG, J. W. (2009) The role of hubs in the adoption process. Journal of Marketing, v. 73, n. 2, p....
  • GURSOY, D.; MCCLEARY, K. W. (2004) An integrative model of tourists’ information search behavior. Annals of Tourism Research, v. 31, n. 2,...
  • HO, C. I.; LIN, M. H.; CHEN, H. M. (2012) Web users’ behavioral patterns of tourism information search: from online to offline. Tourism Management,...
  • HOWELL, A. P.; SHAW, B. R.; ALVAREZ, G. (2015) Bait shop owners as opinion leaders: a test of the theory of planned behavior to predict pro-environmental...
  • HYDE, K. F. (2008) Information processing and touring planning theory. Annals of Tourism Research, v. 35, n. 3, p. 712-731.
  • IYENGAR, R.; VAN DEN BULTE, C.; VALENTE, T. W. (2011) Opinion leadership and social contagion in new product diffusion. Marketing Science,...
  • JAMROZY, U.; BACKMAN, S. J.; BACKMAN, K. F. (1996) Involvement and opinion leadership in tourism. Annals of Tourism Research. v. 23, n. 4,...
  • KERSTETTER, D.; CHO, M. H. (2004) Prior knowledge, credibility and information search. Annals of Tourism Research, v. 31, n. 4, p. 961-985.
  • KIM, D. H.; HOWARD, S. C.; ADLER, H. (2015) What drives café customers to spread eWOM?: Examining self-relevant value, quality value, and...
  • KIM, D. Y.; LEHTO, X. Y.; MORRISON, A. M. (2007) Gender differences in online travel information search: implications for marketing communications...
  • KIM, S. B.; CHOI, K. W.; KIM, D. Y. (2013) The motivations of college students’ use of social networking sites in travel information search...
  • LAYONS, B.; HENDERSON, K. (2005) Opinion leadership in a computer-mediated environment. Journal of Consumer Behavior, v. 4, n. 5, p. 319-329.
  • LEE, H.; LAW, R.; MURPHY, J. (2011) Helpful reviewers in TripAdvisor, an online travel community. Journal of Travel & Tourism Marketing,...
  • LEWIS, R.; CHAMBERS, R. E. (2000) Marketing leadership in hospitality: Foundations and practices. New York: John Wiley & Sons.
  • LEWIS, R. C.; CHAMBERS, R. E. (1989) Marketing leadership in hospitality, foundations and practices. New York: Wiley.
  • LI, F.; DU, T. C. (2011) Who is talking? An ontology-based opinion leader identification framework for word-of-mouth marketing in online social...
  • MOUTINHO, L. (1987) Consumer behavior in tourism. European Journal of Marketing, v. 21, n. 10, p. 5-44.
  • MURPHY, L.; MASCARDO, G.; BENCKENDORFF, P. (2007) Exploring word-of-mouth influences on travel decisions: friends and relatives vs. other...
  • NAIR, H. S.; MANCHANDA, P.; BHATIA, T. (2010) Asymmetric social interactions in physician prescription behavior: the role of opinion leaders....
  • OH, I. K. (1997) Hypothesis tests on the characteristics of opinion leaders: an application to travel. Journal of Travel & Tourism Marketing,...
  • PAN, B.; FESENMAIER, D. R. (2006) Online information search: Vacation planning process. Annals of Tourism Research, v. 33, n. 3, p. 809-832.
  • PAN, B; LITVIN, S. W.; O’DONNELL, T. E. (2007) Understanding accommodation search query formulation: The first step in putting heads in beds....
  • POLEGATO, R.; WALL, M. (1980) Information seeking by fashion opinion leaders and followers. Home Economics Research Journal, v. 8, n. 5, p....
  • QUINTAL, V. A.; LEE, J. A.; SOUTAR, G. N. (2010) Tourists’ information search: the differential impact of risk and uncertainty avoidance....
  • RAMKISSOON, H.; UYSAL, M. (2011) The effects of perceived authenticity, information search behavior, motivation and destination imagery on...
  • REISINGER, Y.; MAVODNO, F. (2004) Modeling psychographic profiles: A study of the U.S. and Australian student travel market. Journal of Hospitality...
  • ROGERS, E. (1996) Diffusion of Innovation, 4th ed. New York: Free Press.
  • SMERECNIK, K. R.;ANDERSEN, P. A. (2011) The diffusion of environmental sustainability innovations in North American hotels and ski resorts....
  • THEUNS, L. (1992) The significance of youth tourism: Economic dimensions. Acta Turistica, v. 4, n. 2, p. 165-186.
  • TRUSOV, M.; BUCKLIN, R. E.; PAUWELS, K. (2009) Effects of word-of-mouth versus traditional marketing: findings from an internet social networking...
  • VALENTE, T. W.; PUMPUANG, P. (2007) Indentifying opinion leaders to promote behavior change. Health Education & Behavior, v. 34, n. 6,...
  • VAN ECK, P. S.; JAGER, W.; LEEFLANG, P. S. H. (2011) Opinion leaders’ role in innovation diffusion: a simulation study. Journal of Production...
  • WEIMANN, G. (1991) The influentials: Back to the concept of opinion leaders? Public Opinion Quarterly, v. 55, n. 2, p. 267-279.
  • WEIMANN, G. (1994) The influential: people who influence people. New York: State University of New York Press.
  • WESBROOK, R. A. (1987) Product/consumption-based affective responses and post-purchase processes. Journal of Marketing Research, v. 24, n....
  • YIYI, Z.; GANG, K.; YI, P.; YANG, C. (2018) Understanding influence power of opinion leaders in e-commerce networks: an opinion dynamics theory...