The question of the legitimacy and specificity of management disciplines has long been raised. This is particularly true for strategy whose very existence as a field is questioned. Based on the conceptual framework provided by Hirschman Exit, Voice, Loyalty, our answer to this question is as follows: Exit is not desirable because there is a specific area for strategy; however, Loyalty is impossible because continuing along the current path of dissociation between practice, teaching and research leads the academic field to its disappearance and teaching to repetition; only Voice remains, but this requires a profound renewal of research and teaching practices. Inspired by the philosopher Pierre Hadot, we propose to think and practice strategy as a way of life: a discipline of permanent questioning to act better in which there would no longer be a frontier between theory, teaching and practice, and which would engage in an ongoing collective conversation.
La question de la légitimité et de la spécificité des disciplines du management est posée depuis longtemps. C’est en particulier vrai pour la stratégie dont l’existence même en tant que champ est questionnée. En nous appuyant sur le cadre conceptuel posé par Hirschman Exit, Voice, Loyalty (défection ou prise de parole), les auteurs défendent l’idée de Voice, mais cela nécessite un profond renouvellement des pratiques de recherche et d’enseignement. En s’inspirant du philosophe Pierre Hadot, ils proposent de penser et de pratiquer la stratégie comme une manière de vivre.