Attraction factors of shopping centers: Effects of design and eco-natural environment on intention to visit

• Ortegón-Cortázar, Leonardo ^[1] ; Royo-Vela, Marcelo ^[2]
  1. [1] Politécnico Grancolombiano

     Politécnico Grancolombiano

     Colombia

     
  2. [2] Universitat de València

     Universitat de València

     Valencia, España

     
• Localización: European journal of management and business economics, ISSN-e 2444-8494, ISSN 2444-8451, Vol. 26, Nº. 2, 2017, págs. 199-219
• Idioma: inglés
• DOI: 10.1108/ejmbe-07-2017-012
• Enlaces
  • Texto completo
• Dialnet Métricas: 5 Citas
• Resumen

  • People visit malls not only to buy a product they need but also to enjoy the atmosphere or environment of the shopping center. Based on design and eco-natural environment, the purpose of this paper is to analyze the attraction factors of shopping centers. The sample comprised 449 consumers from 25 different shopping centers in Bogota. The structural equation model (AMOS) enables the authors to discuss the influence of the design of green and natural spaces in the commercial management of shopping centers, given its positive and significant effect on the intention to visit. Shopping centers are, by definition, spaces with a high level of design of the commercial environment. In this case, as evidenced in the results of this research, the design of ecological spaces and environments has the potential of becoming a field of interest for the commercial management of shopping centers, given its potential effect on visiting and shopping intentions. The main originality of this study was to empirically include and demonstrate the influence of design and natural eco-environment on the intention to visit, along with other elements considered in previous investigations. Therefore, identification of specific empirical findings related to the way attraction factors work allows marketing directors and managers to improve their management decisions concerning design and implementation of marketing strategies, tactical decision guidance, decision-making assessment or control, and the proposal of alternative positioning attributes, such as the design, management, and arrangement of eco-natural environments that allow to increase the number of visits and purchases within these establishments.

• Referencias bibliográficas
  • Ahmad, A.E.M.K. (2012), “Attractiveness factors influencing shoppers’ satisfaction, loyalty, and word of mouth: an empirical investigation...
  • Alavi, S.A., Rezaei, S., Valaei, N. and Wan Ismail, W.K. (2016), “Examining shopping mall consumer decision-making styles, satisfaction, and...
  • Alemán, J.L.M. and Díaz, P.J.C. (2006), “Factores de atracción de los Centros Comerciales en España”, Información Comercial Española, ICE:...
  • Amérigo, M., García, J.A. and Sánchez, T. (2013), “Actitudes y comportamiento hacia el medio ambiente natural. Salud medioambiental y bienestar...
  • Amérigo, M., Aragonés, J.I., de Frutos, B., Sevillano, V. and Cortés, B. (2007), “Underlying dimensions of ecocentric and anthropocentric...
  • Anselmsson, J. (2006), “Sources of customer satisfaction with shopping malls: a comparative study of different customer segments”, The International...
  • Appleton, J. (1975), The Experience of Landscape, Wiley, London.
  • Ayala, H. (1995), “Ecoresort: a ‘green’ masterplan for the international resort industry”, International Journal of Hospitality Management,...
  • Bagozzi, R.P. and Yi, Y. (1988), “On the evaluation of structural equation models”, Journal of the Academy of Marketing Science, Vol. 16 No....
  • Baker, J. and Wakefield, K.L. (2012), “How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall”,...
  • Banerjee, N. (2012), “A study on the attractiveness dimensions of shopping malls an Indian perspective”, International Journal of Business...
  • Beatley, T. (2011), Biophilic Cities: Integrating Nature into Urban Design and Planning, Island Press, Washington, DC.
  • Bellenger, D.N., Robertson, D.H. and Greenberg, B.A. (1977), “Shopping center patronage motives”, Journal of Retailing, Vol. 53 No. 2, pp....
  • Berman, B. and Evans, J.R. (1995), Retail Management: A Strategic Approach, 6th ed., Prentice-Hall Inc., Englewood Cliffs, NJ.
  • Biehl-Missal, B. and Saren, M. (2012), “Atmospheres of seduction: a critique of aesthetic marketing practices”, Journal of Macromarketing,...
  • Bigne, A.J., Chumpitaz, R., Swaen, V. and Simó, L.A. (2006), “Efectos de las variables ambientales y atribución en las emociones en Centros...
  • Bigné, E. and Andreu, L. (2004), “Emociones, satisfacción y lealtad del consumidor en entornos comerciales”, Distribución y Consumo, Vol....
  • Boatwright, P. and Nunes, J. (2001), “Reducing assortment: an attribute-based approach”, Journal of Marketing, Vol. 65 No. 3, pp. 50-63.
  • Bodkin, C.D. and Lord, J.D. (1997), “Attraction of power shopping centres”, The International Review of Retail, Distribution and Consumer...
  • Bollen, K.A. (1989), Structural Equations with Latent Variables, John Wiley & Sons, New York, NY.
  • Brakus, J.J., Schmitt, B.H. and Zarantonello, L. (2009), “Brand experience: what is it? How is it measured? Does it affect loyalty?”, Journal...
  • Brengman, M., Willems, K. and Joye, Y. (2012), “The impact of in-store greenery on customers”, Psychology & Marketing, Vol. 29 No. 11,...
  • Browne, M.W. and Cudeck, R. (1993), “Alternative ways of assessing model fit”, in Bollen, K.A. and Long, J.S. (Eds), Testing Structural Equation...
  • Carmines, E.G. and Zeller, R.A. (1979), Reliability and Validity Assessment, Sage Publications Series Number 07-017, Sage Publications, Inc.,...
  • Chebat, J.-C. and Michon, R. (2003), “Impact of ambient odors on mall shoppers’ emotions, cognition, and spending”, Journal of Business Research,...
  • Chebat, J.C., Sirgy, M.J. and Grzeskowiak, S. (2010), “How can shopping mall management best capture mall image?”, Journal of Business Research,...
  • Chin, W. (1998),“The partial least squares approach to structural equation modeling”, in Marcoulides, E.G.A. (Ed.), Modern Methods for Business...
  • Cohen, J. (1988), Statistical Power Analysis for the Behavioral Sciences, 2nd ed., Erlbaum, Hillsdale, NJ.
  • De Juan and Rivera (1999), “Los determinantes de la atracción comercial”, Investigaciones europeas de dirección y economía de la empresa,...
  • De Juan, M.D. (2004), “Why do people choose the shopping malls? The attraction theory revisited: a Spanish case”, Journal of International...
  • De Nisco, A. and Rosaria Napolitano, M. (2006), “Entertainment orientation of Italian shopping centres: antecedents and performance”, Managing...
  • Dennis, C., Marsland, D. and Cockett, T. (2002), “Central place practice: shopping centre attractiveness measures, hinterland boundaries,...
  • Dewey, J. (1922), Human Nature and Conduct, The Modern Library, New York, NY.
  • Díaz, M.Á.R., Merino, A.P. and Castellanos, R.S.M. (2010), “Modelos de ecuaciones estructurales”, Papeles del psicólogo, Vol. 31 No. 1, pp....
  • Do Paço, A. and Raposo, M. (2009), “Green segmentation: an application to the Portuguese consumer market”, Marketing Intelligence & Planning,...
  • Dover, J.W. (2015), Green Infrastructure: Incorporating Plants and Enhancing Biodiversity in Buildings and Urban Environments, Routledge,...
  • Driesener, C. and Romaniuk, J. (2006), “Comparing methods of brand image measurement”, International Journal of Market Research, Vol. 48 No....
  • Dwyer, F.R., Schurr, P.H. and Oh, S. (1987), “Developing buyer-seller relationships”, The Journal of Marketing, Vol. 51 No. 2, pp. 11-27.
  • El-Adly, M.I. (2007), “Shopping malls attractiveness: a segmentation approach”, International Journal of Retail & Distribution Management,...
  • El-Adly, M.I. and Eid, R. (2016), “An empirical study of the relationship between shopping environment, customer perceived value, satisfaction,...
  • Finn, A. and Louviere, J.J. (1996), “Shopping center image, consideration, and choice: anchor store contribution”, Journal of Business Research,...
  • Fornell, C. and Larcker, D.F. (1981), “Evaluating structural equations models with unobservable variables and measurement error”, Journal...
  • Frasquet, M. (2000), Centros Comerciales: Gestión y competitividad, Generalitat Valenciana, Valencia.
  • Gould, E.D., Pashigian, B.P. and Prendergast, C.J. (2005), “Contracts, externalities, and incentives in shopping malls”, Review of Economics...
  • Hair, J.F., Ringle, C.M. and Sarstedt, M. (2011), “PLS-SEM: indeed a silver bullet”, Journal of Marketing Theory and Practice, Vol. 19 No....
  • Hair, J.F., Ringle, C.M. and Sarstedt, M. (2012), “Editorial-partial least squares: the better approach to structural equation modeling?”,...
  • Hair, J.H., Black, W.C., Babin, B.J., Anderson, R.E. and Tatham, R.L. (2006), Multivariate Data Analysis, 6th ed., Prentice Hall, Upper Saddle...
  • Haynes, J. and Talpade, S. (1996), “Does entertainment draw shoppers? The effects of entertainment centres on shopping behaviour in malls”,...
  • Heimstra, N.W. and McFarling, L.H. (1978), Environmental Psychology, Brooks/Cole Publishing Co., Aurora, IL.
  • Henseler, J., Ringle, C.M. and Sarstedt, M. (2015), “A new criterion for assessing discriminant validity in variance-based structural equation...
  • Henseler, J., Ringle, C.M. and Sinkovics, R.R. (2009), “The use of partial least squares path modeling in international marketing”, Advances...
  • Herzog, T.R. and Strevey, S.J. (2008), “Contact with nature, sense of humor, and psychological well-being”, Environment & Behavior, Vol....
  • Hira, F. and Mehvish, R. (2012), “Determining the factors affecting consumer loyalty towards shopping malls”, Global Advanced Research Journal...
  • Hoffman, K.D. and Turley, L.W. (2002), “Atmospherics, service encounters and consumer decision making: an integrative perspective”, Journal...
  • Hollander, S.C. (1960), “The wheel of retailing”, The Journal of Marketing, Vol. 25 No. 1, pp. 37-42.
  • Howard, E. (1992), “Evaluating the success of out of-town regional shopping centers”, The International Review of Retail, Distribution and...
  • Howard, E. (1997), “The management of shopping centres: conflict or collaboration?”, The International Review of Retail, Distribution and...
  • Hu, L.T. and Bentler, P.M. (1998), “Fit indices in covariance structure modeling: sensitivity to underparameterized model misspecification”,...
  • Iturriagagoitia, M.A. and de Madariaga, J.G. (2010), “Diversión en el Centro Comercial”, Distribución y Consumo, Vol. 20 No. 111, pp. 78-89.
  • Jha, S. and Singh, B. (2014), “Consumer behaviour and moderating effect of frequency of visit in relation to atmospheric cues: an experimental...
  • Jiménez, S.M., Guillén, M.J.Y. and García, C. (2015), “El marketing sensorial: una aproximación al mundo del retail español”, Distribución...
  • Jöreskog, K.G. and Sörbom, D. (1996), LISREL 8: User’s Reference Guide, Scientific Software International, Lincolnwood, IL.
  • Joye, Y., Willems, K., Brengman, M. and Wolf, K. (2010), “The effects of urban retail greenery on consumer experience: reviewing the evidence...
  • Kaiser, H.F. (1974), “An index of factorial simplicity”, Psychometrika, Vol. 39 No. 1, pp. 31-36.
  • Kaplan, R. and Kaplan, S. (1989), The Experience of Nature: A Psychological Perspective, Cambridge University Press, New York, NY.
  • Kaplan, S. (1995), “The restorative benefits of nature: toward an integrative framework”, Journal of Environmental Psychology, Vol. 15 No....
  • Kerlinger, F. and Lee, H. (2002), Investigación del comportamiento. Métodos de investigación en las ciencias sociales, McGraw-Hill, México...
  • Khei, M.W.G., Lu, Y. and Lan, Y.L. (2001), “SCATTR: an instrument for measuring shopping centre attractiveness”, International Journal of...
  • Kim, J.W., Lee, F. and Suh, Y.G. (2015), “Satisfaction and loyalty from shopping mall experience and brand personality”, Services Marketing...
  • Kim, Y. and Han, H. (2010), “Intention to pay conventional-hotel prices at a green hotel – a modification of the theory of planned behavior”,...
  • Kim, Y.K. (2001), “Experiential retailing: an interdisciplinary approach to success in domestic and international retailing”, Journal of Retailing...
  • Kim, Y.K. (2002), “Consumer value: an application to mall and internet shopping”, International Journal of Retail & Distribution Management,...
  • Kline, R.B. (2005), Principies and Practice of Structural Equation Modeiing, 2nd ed., Guilford, New York, NY.
  • Kotler, P. (1973), “Atmospherics as a marketing tool”, Journal of Retailing, Vol. 49 No. 4, pp. 48-64.
  • Lee, J.S., Hsu, L.T., Han, H. and Kim, Y. (2010), “Understanding how consumers view green hotels: how a hotel’s green image can influence...
  • McGoldrick, P.J. and Thompson, M.G. (1992), Regional Shopping Centres, Avebury, London.
  • Más Ruiz, F.J. (1999), “Image of suburban shopping malls and two-stage versus uni-equational modelling of the retail trade attraction: an...
  • Mehrabian, A. and Russell, J.A. (1974), An Approach to Environmental Psychology, MIT Press, Cambridge, MA.
  • Michon, R., Chebat, J.C. and Turley, L.W. (2005), “Mall atmospherics: the interaction effects of the mall environment on shopping behavior”,...
  • Michon, R., Chebat, J.C., Yu, H. and Lemarié, L. (2015), “Fashion orientation, shopping mall environment, and patronage intentions: a study...
  • Micu, C.B. (2013), “The concept of shopping centre attractiveness – literature review”, Proceedings of the International Conference Marketing-from...
  • Mishra, H.G., Sinha, P.K. and Koul, S. (2014), “Impact of store atmospherics on customer behavior: influence of response moderators”, Journal...
  • Munuera, J.L. and Cuestas, P.J. (2006), “Factores de atracción de los Centros Comerciales en España”, Información Comercial Española: Revista...
  • Netemeyer, R.G., Bearden, W.O. and Sharma, S. (2003), Scaling Procedures: Issues and Applications, Sage Publications, Thousand Oaks, CA.
  • North, E.J. and Kotze, T. (2004), “Customer perceptions of the attractiveness of shopping centres in Pretoria”, Southern African Business...
  • Nunnally, J.C. and Bernstein, I.H. (1994), Psychometric Theory, 3rd ed., McGraw Hill, New York, NY.
  • Ortegon, L. and Gomez, A. (2017), “Gestión del marketing sensorial sobre la experiencia del consumidor”, Revista de Ciencias Sociales, Vol....
  • Ortegon, L. and Royo, M. (2015), “Brand image and lexicographic analysis: an application to shopping malls”, Cuadernos de Gestión, Vol. 15...
  • Park, S. (2016), “What attracts you to shopping malls?: the relationship between perceived shopping value and shopping orientation on purchase...
  • Porral, C.C. and Dopico, D.C. (2013), “Estudio exploratorio sobre los factores de atracción de Centros Comerciales: una aproximación al consumidor...
  • Rajagopal, P. (2009), “Growing shopping malls and behaviour of urban shoppers”, Journal of Retail & Leisure Property, Vol. 8 No. 2, pp....
  • Robert, D. and John, R. (1982), “Store atmosphere: an environmental psychology approach”, Journal of Retailing, Vol. 58 No. 1, pp. 34-57.
  • Rogerson, J.M. and Sims, S.R. (2012), “The greening of urban hotels in South Africa: evidence from Gauteng”, Urban Forum, Vol. 23 No. 3, pp....
  • Ruíz, F.J. (1999), “Image of suburban shopping malls and two-stage vs uni-equational modelling of the retail trade attraction: an empirical...
  • Schumacker, R.E. and Lomax, R.G. (2004), A Beginner’s Guide to Structural Equation Modeling, Lawrence Erlbaum Associates, Publishers, Mahwah,...
  • Sierra, B., Alier, E. and Falces, C. (2000), “Los efectos de las variables ambientales sobre la conducta del consumidor”, Distribución y Consumo,...
  • Singh, H. and Prashar, S. (2013), “Factors defining shopping experience: an analytical study of Dubai”, Asian Journal of Business Research,...
  • Sit, J., Merrilees, B. and Birch, D. (2003), “Entertainment-seeking shopping centre patrons: the missing segments”, International Journal...
  • Sit, J.K. and Birch, D. (2014), “Entertainment events in shopping malls profiling passive and active participation behaviors”, Journal of...
  • Söderlund, J. and Newman, P. (2015), “Biophilic architecture: a review of the rationale and outcomes”, AIMS Environmental Science, Vol. 2...
  • Spence, C., Puccinelli, N.M., Grewal, D. and Roggeveen, A.L. (2014), “Store atmospherics: a multisensory perspective”, Psychology & Marketing,...
  • Srinivasan, S.R. and Srivastava, R.K. (2010), “Creating the futuristic retail experience through experiential marketing: is it possible? An...
  • Steiger, J.H. (1990), “Structural model evaluation and modification: an interval estimation approach”, Multivariate Behavioral Research, Vol....
  • Suárez, L.M.C. (2016), “Dimensiones clave para revitalizar áreas comerciales urbanas: El caso de Getafe, España”, Revista de Ciencias Sociales,...
  • Suárez, L.M.C., Nogales, A.F. and Arévalo, A.R. (2007), “Atributos para el éxito de una zona comercial: una evidencia empírica en el municipio...
  • Suárez, M.G. and Gumiel, C.G. (2012), “Marketing sensorial”, Distribución y Consumo, Vol. 22 No. 122, pp. 30-39.
  • Sujo, T. and Bharati, P. (2012), “A study of consumer behavior approach towards shopping mall attractiveness with special reference to the...
  • Tandon, A., Gupta, A. and Tripathi, V. (2016), “Managing shopping experience through mall attractiveness dimensions: an experience of Indian...
  • Teller, C. and Reutterer, T. (2008), “The evolving concept of retail attractiveness: what makes retail agglomerations attractive when customers...
  • Turley, L.W. and Milliman, R.E. (2000), “Atmospheric effects on shopping behavior: a review of the experimental evidence”, Journal of Business...
  • Valdivieso, T.C. (2013), “Comparación de los modelos formativo, reflexivo y de antecedentes de evaluación estudiantil del servicio de docencia”,...
  • Vigaray, J.M. and Camino, R.J. (1999), “Los determinantes de la atracción comercial”, Investigaciones Europeas de dirección y economía de...
  • Wakefield, K.L. and Baker, J. (1998), “Excitement at the mall: determinants and effects on shopping response”, Journal of Retailing, Vol....
  • Weinmaster, M. (2009), “Are green walls as ‘green’ as they look? An introduction to the various technologies and ecological benefits of green...
  • Werts, C.E., Linn, R.L. and Joreskog, K.G. (1974), “Intraclass reliability estimates: testing structural assumptions”, Educational and Psychological...
  • Wolf, K.L. (2005), “Trees in the small city retail business district: comparing resident and visitor perceptions”, Journal of Forestry, Vol....