Regra do pico-fim e negligência com relação ao tempo: evidências de um experimento com hóspedes de um resort de praia

• Autores: Guilherme Faria Alano, Newton Carneiro Affonso Da Costa Junior, Jéssica Pulino Campara
• Localización: Nova Economia, ISSN 0103-6351, Año 29, Nº. 2, 2019, págs. 677-692
• Idioma: portugués
• DOI: 10.1590/0103-6351/4218
• Títulos paralelos:
  • Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resort
• Enlaces
  • Texto completo
• Resumen
  • English

    Abstract The purpose of this study is to observe whether the peak-end rule and duration neglect are checked on guests of a leisure hotel, examining whether clients demonstrate the biases found in the behavioral economics literature. The experiment was conducted with 39 guests from a resort located in Florianopolis, Brazil, during the summer and fall of 2015. The main results revealed that peak-end rule is not fully confirmed, since only the peak was shown to be significant in determining overall satisfaction. Regarding the negligence with respect to time, it is confirmed that the duration of the event has no correlation with this final evaluation.

  • português

    Resumo O objetivo deste estudo consiste em observar se a regra do pico-fim e da negligência com relação ao tempo é verificada em hóspedes de um hotel de lazer, examinando se os clientes demonstram os vieses encontrados na literatura de economia comportamental. O experimento foi realizado com 39 hóspedes de um resort localizado em Florianópolis, Brasil, durante o verão e outono de 2015. Os principais resultados revelam que a regra do pico-fim não é confirmada completamente, já que apenas o pico mostrou-se significativo para determinar a satisfação geral. Em relação à negligência com relação ao tempo, confirma-se que a duração do evento não tem correlação com essa avaliação final.

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