Gamificación y Motivación: Nuevas Herramientas para la Captación de Talento

• Isabel Buil ^[1] ; Sara Catalán ^[1] ; Raquel Ortega ^[1]
  1. [1] Universidad de Zaragoza

     Universidad de Zaragoza

     Zaragoza, España

     
• Localización: UCJC Business & Society Review, ISSN-e 2659-3270, Vol. 16, Nº. 3, 2019, págs. 146-179
• Idioma: español
• Títulos paralelos:
  • Gamification and Motivation: New Tools for Talent Acquisition
• Enlaces
  • Texto completo
• Dialnet Métricas: 7 Citas
• Resumen
  • español

    A pesar del creciente número de organizaciones que utilizan herramientas gamificadas en la captación de talento, son escasos los estudios que han abordado este fenómeno. Es por ello que este trabajo analiza las reacciones de 239 candidatos que participaron en un proceso de captación de talento, basado en un juego de simulación. Los resultados muestran bajo qué condiciones las herramientas gamificadas para la captación de talento favorecen la motivación de los candidatos en el proceso de selección. Asimismo, los resultados confirman que cuanto mayor es su motivación, más favorables son sus percepciones sobre el proceso de selección y sobre la propia organización.

  • English

    While an increasing number of organizations use gamified tools to attract talent, few studies have analyzed this phenomenon. Therefore, this study analyses the reactions of 239 candi-dates who participated in a real talent recruitment process based on a simulation game. The results show how the gamified tools used in talent recruitment increase candidates’ motiva-tion. Similarly, the results confirmed that the higher their motivation, the more positive are their perceptions of the selection process and the organization itself

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