The dual face of corporate social responsibility in social businesses: a closer look at the Colombian reality

• Talero-Sarmiento, Leonardo Hernán ^[1] ; Contreras-Pacheco, Orlando Enrique ^[1] ; Camacho-Pinto, Julio Cesar ^[1]
  1. [1] Universidad Industrial de Santander

     Universidad Industrial de Santander

     Colombia

     
• Localización: Estudios Gerenciales: Journal of Management and Economics for Iberoamerica, ISSN 0123-5923, Vol. 35, Nº. 151, 2019, págs. 109-121
• Idioma: inglés
• DOI: 10.18046/j.estger.2019.151.3123
• Títulos paralelos:
  • As duas faces da responsabilidade social empresarial nas empresas sociais: um olhar mais atento à realidade colombiana
  • Las dos caras de la responsabilidad social empresarial en empresas sociales: una mirada más cercana a la realidad colombiana
• Enlaces
  • Texto completo
• Dialnet Métricas: 2 Citas
• Resumen
  • español

    Mientras la noción instrumental de responsabilidad social empresarial (RSE) se centra en lo estratégico, su noción normativa indica lo que es apropiado. Este trabajo examina la forma en que los empleados de empresas sociales (ES) entienden la noción de RSE respecto a dicha tensión conceptual. Para ello, se realiza un análisis de contenido aplicando minería de textos en una institución micro-financiera colombiana. Los resultados indican que un alto sentido de pertenencia promueve la confianza y avala la RSE en una organización. Además, se identifican dos grupos de empleados de ES según la noción de RSE: uno instrumental (grande) y uno normativo (pequeño). Lo anterior contribuye a una mejor comprensión del campo de RSE, visualizando el conflicto/complementariedad en sus perspectivas individuales.

  • English

    While the instrumental notion of corporate social responsibility (CSR) focusses on what is strategic, its normative viewpoint indicates what is appropriate. This work examines how social businesses’ (SBs) employees understand the notion of CSR concerning this conceptual tension. In order to do this, a qualitative content analysis supported by text mining techniques is performed in a micro-finance institution in Colombia. Results imply that employees with a high sense of belonging tend to endorse their organizations’ CSR orientation. Also, this work identifies two distinct clusters of SB’s employees based on their notion of CSR: a sizeable instrumental group and a small normative one. This contributes to a better understanding of the CSR field by visualizing the conflict/complementarity of individual perspectives.

  • português

    Enquanto a noção instrumental de Responsabilidade Social Corporativa (RSC), concentra-se no estratégico, sua noção normativa indica o que é apropriado. Este artigo examina a maneira pela qual os funcionários da Empresa Social (ES) entendem a noção de RSC em relação a essa tensão conceitual. Para isso, realiza-se uma análise de conteúdo aplicando a mineração de texto em uma instituição de microfinanças colombiana. Os resultados indicam que um alto senso de pertencimento promove a confiança e apoia a RSC em uma organização. Além disso, dois grupos de funcionários da ES identificam-se de acordo com a noção de RSC: um instrumental (grande) e um normativo (pequeno). Isso contribui para uma melhor compreensão do campo da RSC, visualizando o conflito/complementaridade em suas perspectivas individuais.

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