Barriers and drivers of multi-channel e-commerce: A cross-country examination

• Acquila-Natale, Emiliano ^[1] ; Iglesias-Pradas, Santiago ^[1] ; Chaparro-Peláez, Julián ^[1]
  1. [1] Universidad Politécnica de Madrid

     Universidad Politécnica de Madrid

     Madrid, España

     
• Localización: Dirección y organización: Revista de dirección, organización y administración de empresas, ISSN 1132-175X, Nº. 68, 2019, págs. 20-32
• Idioma: inglés
• DOI: 10.37610/dyo.v0i68.548
• Enlaces
  • Texto Completo Ejemplar
• Dialnet Métricas: 2 Citas
• Resumen

  • This study addresses the lack of integrative and cohesive frameworks to study the variables influencing the development of multi-channel e-commerce. This exploratory research proposes a theory-grounded, comprehensive and systematic model for the study of the development of multi-channel e-commerce, and further refines the model based on a qualitative study. The study performs a cross-country examination to control for the effect of country-specific characteristics and uses data from interviews to managers of ten Spanish and Argentinian companies from different sectors. The results of the analysis identify the main barriers and drivers of multi-channel e-commerce development, which are discussed in detail. Finally, the study highlights the main contributions from the research and details the implications for theory and practice.Keywords: e-commerce, multi-channel, Spain, Argentina, qualitative analysis, cross-country.

• Referencias bibliográficas
  • Ahmad, S. Z., Abu Bakar, A. R., Faziharudean, T. M., & Mohamad Zaki, K. A. (2015). An Empirical Study of Factors Affecting e-Commerce...
  • Al-ghaith, W., Sanzogni, L., & Sandhu, K. (2010). Factors Influencing the Adoption and Usage of Online Services in Saudi Arabia. EJISDC,...
  • Al-Qirim, N. A. Y. (2004). A framework for e-commerce research in SMEs. Electronic Commerce in SMEs: Frameworks, Issue and Implications, 1–16.
  • Aleid, F., Rogerson, S., & Fairweather, B. (2009). Factors Affecting Consumers Adoption of Ecommerce in Saudi Arabia from a Consumers’...
  • ARSAT. (2017). Plan Federal de Internet. Retrieved from http://bit.ly/2naIDj6
  • BCRA. (2017). Medios de Pago Electrónicos. Retrieved from http://www.bcra.gob.ar/SistemasFinancierosYdePagos/Medios_de_pago_electronicos.asp
  • Cabrero, J., & Richard, M. (1996). El debate investigación cualitativa frente a investigación cuantitativa. Enfermería Clínica, 6(5),...
  • Caldeira, M. M., & Ward, J. M. (2002). Understanding the successful adoption and use of IS/IT in SMEs: an explanation from Portuguese...
  • Chen, J.-C., & Williams, B. C. (1998). The Impact of Electronic Data Interchange (EDI) on SMEs: Summary of Eight British Case Studies....
  • Corbin, J., & Strauss, A. (2015). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (4th Editio)....
  • Fahey, L., & Narayanan, V. (1986). Macroenvironmental analysis for strategic management. St.Paul, Minnesota: South-Western.
  • Fillis, I., Johannson, U., & Wagner, B. (2004). Factors impacting on e‐business adoption and development in the smaller firm. International...
  • Frasquet, M., Mollá, A., & Ruiz, E. (2015). Identifying patterns in channel usage across the search, purchase and post-sales stages of...
  • Glaser, B. G., & Strauss, A. L. (1967). The Discovery of Grounded Theory: Strategies for Qualitative Research. Chicago: Aldine.
  • Golicic, S. L., Davis, D. F., McCarthy, T. M., & Mentzer, J. T. (2002). The impact of e‐commerce on supply chain relationships. International...
  • Haynes, P. J., Becherer, R. C., & Helms, M. M. (1998). Small and mid-sized businesses and Internet use: Unrealized potential? Internet...
  • Jensen, T., Kees, J., Burton, S., & Turnipseed, F. L. (2003). Advertised reference prices in an internet environment: effects on consumer...
  • Kabango, C. M., & Asa, A. R. (2015). Factors influencing e-commerce development: implications for the developing countries. International...
  • Kotler, P., & Keller, K. L. (2006). Marketing Management (12th Ed.). Pearson Education, Inc.
  • Kuan, K., & Chau, P. (2001). A perception-based model for EDI adoption in small businesses using a Technology Organization Environment...
  • Lincoln, Y. S., & Guba, E. (1985). Naturalistic inquiry. (E. CA Sage, Ed.).
  • Mehrtens, J., Cragg, P. B., & Mills, A. M. (2001). A model of Internet adoption by SMEs. Information and Management, 39(3), 165–176.
  • Miyazaki, A. D., & Fernandez, A. (2001). Consumer Perceptions of Privacy and Security Risks for Online Shopping. The Journal of Consumer...
  • Nambisan, S., & Wang, Y.-M. (1999). Roadblocks to Web Technology Adoption? Communications of the ACM, 42(1), 98–101.
  • Offstein, E. H., & Childers, J. S. (2008). Small business e-commerce adoption through a qualitative lens: theory and observations. Journal...
  • Park, C., & Kim, Y. (2003). Identifying key factors affecting consumer purchase behavior in an online shopping context. International...
  • Pennanen, K., & Paaki, M. K. (2006). A Qualitative Analysis of Consumers’ Perceptions of the Trustworthiness of e − Commerce. Frontiers...
  • Pflughoeft, K. A., Ramamurthy, K., Soofi, E. S., Yasai-Ardekani, M., & Zahedi, F. (2003). Multiple Conceptualizations of Small Business...
  • Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. NY: FreePress.
  • Ranganathan, C., & Ganapathy, S. (2002). Key dimensions of business to consumer web sites. Information & Management, 39(6), 457–465.
  • Schröder, H., & Zaharia, S. (2008). Linking multi-channel customer behavior with shopping motives: An empirical investigation of a German...
  • Scupola, A. (2009). SMEs’ e-commerce adoption: Perspectives from Denmark and Australia. Journal of Enterprise Information Management, 22(1–2),...
  • Srinivasan, R., Lilien, G. L., & Rangaswamy, A. (2002). Technological Opportunism and Radical Technology Adoption: An Application to E-Business....
  • Strauss, A., & Corbin, J. (1998). Basics of qualitative research. Techniques and procedures for developing grounded theory (2nd ed.)....
  • Teo, T. S. H., Tan, M., & Buk, W. K. (1997). A Contingency Model of Internet Adoption in Singapore. International Journal of Electronic...
  • Wymer, S. A., & Regan, E. A. (2005). Factors Influencing e-commerce Adoption and Use by Small and Medium Businesses. Electronic Markets,...
  • Yaseen, H., Alhusban, M., Dingley, K., & Alhosban, A. (2016). Facilitating E-Commerce in Jordan: A Qualitative Analysis. International...