Influence of abilities for searching commercial information online on e-shopping: When inequality affects business

• Stefano De Marco ^[1] ; Jose Manuel Robles ^[1] ; Mirko Antino ^{[1] [3]} ; Ernesto Ganuza Fernandez ^[2]
  1. [1] Universidad Complutense de Madrid

     Universidad Complutense de Madrid

     Madrid, España

     
  2. [2] Consejo Superior de Investigaciones Científicas

     Consejo Superior de Investigaciones Científicas

     Madrid, España

     
  3. [3] Instituto Universitário de Lisboa

     Instituto Universitário de Lisboa

     Socorro, Portugal

     

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• Localización: GCG: revista de globalización, competitividad y gobernabilidad, ISSN 1988-7116, Vol. 10, Nº. 3, 2016, págs. 136-152
• Idioma: inglés
• DOI: 10.3232/GCG.2016.V10.N3.05
• Títulos paralelos:
  • A influência do competências digitais sobre e-shopping: Quando as desigualdades digital afetar os negócios
  • La influencia de las habilidades digitales para la búsqueda de información comercial on-line sobre el e-shopping: Cuando las desigualdades digitales afectan a los negocios
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  • Texto completo (pdf)
• Dialnet Métricas: 1 Cita
• Resumen
  • español

    De acuerdo con el Modelo de Aceptación de las Tecnología (TAM), en este artículo se estudia cómo las habilidades para la búsqueda y verificación de la información comercial on-line afectan a la adopción de hábitos de compra a través de Internet. En segundo lugar, se estudia cómo este tipo de habilidades están positivamente influidas por la capacidad para buscar, en general, contenidos en Internet. Por último, reflexionamos sobre las implicaciones que la desigualdad digital, es decir, la distribución desigual de los usos beneficiosos de Internet entre la población, como por ejemplo los informativos, pueden tener sobre el comercio electrónico.

  • português

    De acordo com a tecnologia Modelo de aceitação (TAM), este artigo examina como as habilidades de pesquisa e verificação de informações de negócios on-line afetam a adoção de hábitos de compra através da Internet. Em segundo lugar, nós estudamos como essas habilidades são positivamente influenciados pela capacidade de pesquisar, em, conteúdo geral Internet. Finalmente, refletimos sobre as implicações da desigualdade digitais, ou seja, a distribuição desigual dos usos benéficos da Internet entre a população, tais como notícias, pode ter sobre o comércio electrónico.

  • English

    Following Technology Acceptance Model (TAM), we study how abilities for searching and verifying commercial information online affect the adoption of e-shopping behaviors by internet users. Secondly, we study how these kinds of skills are positively influenced by the adoption of informative Internet uses. Finally, we reflect about the implications that digital inequality, i.e. the unequal distribution of beneficial uses of the Internet among the population, as informative ones are, can have on electronic commerce.

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