Motivaciones para implantar una estrategia de RSC en empresas tecnológicas y su influencia en la competitividad: Análisis empírico desde España

• Juan Andrés Bernal Conesa ^[1] ; Carmen de Nieves Nieto ^[1] ; Antonio Juan Briones Peñalver ^[1]
  1. [1] Universidad Politécnica de Cartagena

     Universidad Politécnica de Cartagena

     Cartagena, España

     
• Localización: GCG: revista de globalización, competitividad y gobernabilidad, ISSN 1988-7116, Vol. 10, Nº. 2, 2016, págs. 33-53
• Idioma: español
• DOI: 10.3232/GCG.2016.V10.N2.02
• Títulos paralelos:
  • Motivação para implementar estratégia RSC em empresas de tecnologia e sua influência sobre a competitividade: Análise empírica da Espanha
  • Motivation to implement a CSR strategy into technology companies and its influence on competitiveness: Empirical analysis from Spain
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 2 Citas
• Resumen
  • español

    El presente artículo propone un modelo de ecuaciones estructurales que permite explicar cuáles son las motivaciones de implantar medidas de Responsabilidad Social Corporativa (RSC) en empresas tecnológicas españolas, y cómo influye en la competitividad de dichas empresas. El análisis de la RSC en empresas tecnológicas se encuentra en un estado inicial, como demuestra la literatura analizada. Los resultados del modelo revelan que existe una relación positiva, directa y estadísticamente significativa entre las motivaciones, la estrategia de RSC y la competitividad, y por tanto, con implicaciones teóricas y prácticas para la gestión de la RSC en empresas tecnológicas.

  • English

    In this article a structural equation model is proposed to explain the motivation to implement Corporate Social Responsibility (CSR) measures in Spanish technology companies, and how it influences the competitiveness of these companies. The analysis of CSR in technology companies is in an initial state, as shown by the literature analyzed. The results reveal that there is a positive, direct and statistically significant relationship among motivation, CSR strategy and competitiveness. Theoretical and practical implications are drawn for CSR management in technology companies.

  • português

    Este artigo propõe um modelo de equações estruturais que explica as motivações de medidas destinadas a aplicar a Responsabilidade Social Corporativa (RSC) em empresas de tecnologia espanholas e como ele influencia a competitividade dessas empresas. A análise da RSC em empresas de tecnologia está num estado inicial, conformedemostrado na literatura analisada. Os resultados do modelo mostram que existe uma relação positiva, direta e estatisticamente significativa entre as motivações, a estratégia de RSC e a competitividade,e, portanto, com implicações teóricas e práticas para a gestão de RSC nas empresas de tecnologia.

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