O impacto da experiência internacional na percepção da distância psíquica

Janaína Mortari Schiavini; Raoni de Oliveira Inácio; Fernanda Pase Casasola

O impacto da experiência internacional na percepção da distância psíquica

Janaína Mortari Schiavini ^[1] ; Raoni de Oliveira Inácio ^[2] ; Fernanda Pase Casasola ^[3]
1. [1] Universidade Feevale
  
  Universidade Feevale
  
  Brasil
2. [2] Universidade Federal do Pampa
  
  Universidade Federal do Pampa
  
  Brasil
3. [3] Universidade Federal de Santa Maria
  
  Universidade Federal de Santa Maria
  
  Brasil
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Localización: GCG: revista de globalización, competitividad y gobernabilidad, ISSN 1988-7116, Vol. 9, Nº. 3, 2015, págs. 84-106
Idioma: portugués
DOI: 10.3232/gcg.2015.v9.n3.04
Títulos paralelos:
- El impacto de la experiencia internacional em la percepción de la distancia psíquica
- The impact of international experience on the perception of psychic distance
Enlaces
- Texto completo (pdf)
Resumen
- español
  Este artículo tenía cómo meta investigar cómo una experiencia internacional interviene en la percepción de la distancia psíquica entre Brasil y otros seis países. Para esto fueran entrevistadas seis personas con experiencia internacional y seis sin experiencia, tratando de identificar las percepciones convergentes y divergentes. El estudio tiene naturaleza descriptiva y cualitativa con base en los Modelos Teoricos de Rocha (2004) y Hofstede (1980). Los datos fueran analizados según la técnica de análisis de contenido. Fué posible demostrar empiricamente la influencia de la experiencia internacional en la percepción de la distancia psíquica, y revelar las asociaciones engañosas que los investigados hacen por falta del conocimiento sobre los países.
- English
  This article aims to investigate how international experience interferes in an individual’s perception of psychic distance between Brazil and six other countries. Therefore, six people with international experience and six without international experience were interviewed in order to identify convergent and divergent perceptions. The study has a descriptive and qualitative nature and it is based on the theoretical models of Rocha (2004) and Hofstede (1980). Data analysis was performed through content analysis and the results empirically demonstrate the influence of international experience in the perception of psychic distance and revealed incorrect associations made by the interviewees that have never been abroad.
- português
  Este artigo objetivou investigar como a experiência internacional interfere na percepção da distância psíquica entre o Brasil e outros seis países. Para tanto, entrevistou-se seis pessoas com experiência internacional e seis sem experiência, buscando identificar as percepções convergentes e divergentes. O estudo possui caráter descritivo e natureza qualitativa, baseando-se nos modelos teóricos de Rocha (2004) e Hofstede (1980). Os dados foram analisados conforme a técnica de análise de conteúdo. Os resultados possibilitaram comprovar empiricamente a influência da experiência internacional na percepção da distância psíquica, e revelar as associações equivocadas que os entrevistados cometem por falta de conhecimento sobre os países
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