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Jean Michel Rothier, Jean Marie Picard
The article, written in the form of a dialogue, restores the cross-testimony of two experienced practitioners whose careers took place in the world of consumer products. They testify to the evolution of logistics and then to the supply chain management (SCM) but also the role of these functions in the manufacturer-distributors relationships. They evoke the issues associated with the SCM and its strategic character for the Supply Chain stakeholders. This confrontation is particularly unique as Jean-Marie and Jean-Michel have been working together in the same international beverages Company, managing national key customers at supply chain and commercial levels. Then Jean-Marie became Jean-Michel's customer when he moved to a supply chain director role at one of the key French retailers… and Jean-Michel took over from Jean-Marie and became Supply Chain director of the beverages Company.
L’article rédigé sous forme d’un dialogue est un témoignage croisé de deux praticiens expérimentés du SCM dont les carrières se sont déroulées dans l’industrie et la distribution des produits de grande consommation. Les questions abordent l’évolution de la fonction logistique vers le supply chain management, son rôle déterminant dans le rapport complexe entre fabricants et distributeurs et les enjeux stratégiques pour les parties prenantes de création de valeur et de satisfaction des marchés.
