Uso del Social Media por parte de directivos en empresas "B2B" del País Vasco

• Aitziber Núñez Zabaleta ^[1]
  1. [1] Universidad del País Vasco/Euskal Herriko Unibertsitatea

     Universidad del País Vasco/Euskal Herriko Unibertsitatea

     Leioa, España

     
• Localización: Esic market, ISSN 0212-1867, Nº 162, 2019, págs. 67-105
• Idioma: español
• DOI: 10.7200/esicm.162.0501.2e
• Títulos paralelos:
  • 有关在西班牙北部巴斯克地区企业管理层使用社交媒体的情况
  • Social media use by managers B2B companies in the Basque Region of northern Spain
• Enlaces
  • Texto completo  1 (pdf)   2 (pdf) 
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