The health condition of Steve Jobs and the value of Apple’s shares

• Ademir Clemente ^[1] ; Flávio Ribeiro ^[1] ; Romualdo Douglas Colauto ^[1]
  1. [1] Universidade Federal do Paraná

     Universidade Federal do Paraná

     Brasil

     
• Localización: Cuadernos de Contabilidad, ISSN-e 0123-1472, Vol. 19, Nº. 48, 2018
• Idioma: inglés
• Títulos paralelos:
  • El estado de salud de Steve Jobs y el valor de las acciones de Apple
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 1 Cita
• Resumen
  • español

    El objetivo de este artículo es analizar la influencia de las noticias sobre el estado de salud de Steve Jobs en el valor de las acciones de Apple durante el período comprendido entre el 16/10/2003 al 05/10/2011. Se identificaron siete eventos ante los cuales el mercado reaccionó dentro de los cinco días posteriores a la divulgación. Los resultados indican una tendencia a la amortiguación de las reacciones del mercado con el tiempo, lo que sugiere que, después de la primera noticia, los inversores pasaron a incluir en sus previsiones los seguidos alejamientos del ceo. El anuncio equivocado de la muerte de Steve Jobs el 28 de agosto, sus señales aparentes de debilidad física el 9 de septiembre de 2008, y la fase aguda de la crisis financiera fueron factores decisivos para influir en el valor de las acciones de Apple. Además, las noticias sobre la salud de Steve Jobs no causaron impacto significativo en el precio de las acciones después de su regreso a la presidencia de Apple. Esto indica que el mercado ya captaba señales de una probable ausencia definitiva.

  • English

    This paper aims to analyze the influence of news about Steve Jobs’ health on the price of Apple stock during the period from 10/16/2003 to 10/05/2011. Seven major events were identified for which significant market reaction was detected within five days after the release. The results indicate a trend dampening market reactions over time, suggesting that after the first news, investors gradually included in their predictions the frequent absences of the ceo. The mistaken announcement of Steve Jobs’ death on August 28th, and his appearance showing signs of physical weakness on September 9th 2008, in the acute phase of the financial crisis, were decisive factors in influencing the value of Apple’s shares. Furthermore, the news about Steve Jobs’ health did not cause significant impact on the price of the shares after he returned to the presidency of Apple. This indicates that the market had already picked up signs of a probable permanent absence.

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