Acceso usuarios
Krishna S. Dhir, Theresa Savage
With the increased globalization of business and economy, organizations find themselves having to choose from alternative languages to find a working language that offers the most effective economic means of knowledge creation and management within the context of the strategic environment in which they exist and operate. Linguists have long attempted to assess the economic value of language as a commodity, but with little success. This paper introduces the social-judgment theory to linguists, economists, and strategic planners as a potentially useful theoretical and methodological tool for assessing the value of a working language. A case study is provided as an illustration of how the judgment paradigm can be used for both research and decision-making purposes.
