Asociaciones conceptuales, prácticas, críticas y de tendencia en la co-creación de valor: una revisión sistemática de literatura (RSL)

• Autores: Olga Lucía Hurtado Cardona
• Localización: Revista Empresarial, ISSN 1390-3748, Vol. 12, Nº. 45, 2018, págs. 39-58
• Idioma: español
• DOI: 10.23878/empr.v12i45.125
• Enlaces
  • Texto completo (pdf)
• Resumen

  • El propósito de este trabajo es realizar una revisión sistemática de los documentos que caracterizan el uso de análisis estadísticos en torno a la co-creación de valor con el fin de encontrar puntos comunes y divergentes, identificando tendencias de investigación y temas de controversia. La metodología está basada en el análisis de tres bases de datos especializadas tales como Scopus, Web of Science y Publish or Perish, de las cuales se obtuvieron datos y documentos para evaluar su calidad y contenido. Los resultados determinan el surgimiento de elementos que involucran conceptos, prácticas y críticas asociadas a la co-creación de valor. También emerge una discusión alrededor del término co-tendencias, que conlleva a ampliar la mirada de este proceso del marketing en otras situaciones y actores intervinientes en los sistemas de servicio. Las asociaciones realizadas permiten identificar nuevos enfoques en la aplicación del marketing para una efectiva gestión de las organizaciones. Finalmente, se concluye sobre la necesidad de encontrar nuevos mecanismos para la aplicación y significación de la co-creación de valor teniendo en cuenta la participación de distintos stakeholders.

• Referencias bibliográficas
  • Aarikka-Stenroos, L., & Jaakkola, E. (2012). Value co-creation in knowledge intensive business services: A dyadic perspective on the joint...
  • Akaka, M. A., Corsaro, D., Kelleher, C., Maglio, P. P., Seo, Y., Lusch, R. F., & Vargo, S. L. (2014). The role of symbols in value co-creation....
  • Akesson, M., Edvardsson, B., Tronvoll, B., Åkesson, M., Edvardsson, B., & ... (2014). Customer experience from a self-service system perspective....
  • Andajani, E. (2015). Understanding Customer Experience. Management in Retailing. Procedia- Social and Behavioral Sciences, 211 (November 2015),...
  • Bolderston, Amanda. (2008). Writing an effective Literature Review. Journal of Medical Imaging and Radiation Sciences, Volume 39 (2), 86 –...
  • Bovill, C. (2015). Students and staff co-creating curricula: an example of good practice in higher education? In E. G. P. Limited (Ed.), The...
  • Chan, K. W., Yim, C. K., & Lam, S. S. K. (2010). Is customer participation in value creation a double-edged sword? Evidence from professional...
  • Chandler, J. D., & Lusch, R. F. (2015). Service Systems: A Broadened Framework and Research Agenda on Value Propositions, Engagement,...
  • Chen, Y., Spohrer, J., & Lelescu, A. (2008). Three factors to sustainable service system excellence: A case study of service systems....
  • Cova, B., & Salle, R. (2008). Marketing solutions in accordance with the S-D logic: Co-creating value with customer network actors. Industrial...
  • Dong, B., & Sivakumar, K. (2017). Customer participation in services: domain, scope, and boundaries. Journal of the Academy of Marketing...
  • Echeverri, P., Skålén, P., & Skálen, P. (2011). Co-creation and co-destruction: A practice-theory based study of interactive value formation....
  • Edvardsson, B., Skålén, P., & Tronvoll, B. (2012). Service systems as a foundation for resource integration and value co-creation. Review...
  • Edvardsson, B., & Tronvoll, B. (2013). A new conceptualization of service innovation grounded in S-D logic and service systems. International...
  • Finsterwalder, J. (2018). A 360-degree view of actor engagement in service co-creation. Journal of Retailing and Consumer Services, 40, 276–278....
  • Frow, P., & Payne, A. (2011). A stakeholder perspective of the value proposition concept. European Journal of Marketing, 45(1/2), 223–240....
  • Frow, P., Nenonen, S., Payne, A., & ... (2015). Managing co‐creation design: A strategic approach to innovation. British Journal of Management,...
  • Greer, D. A. (2015). Defective co-creation Developing a typology of consumer dysfunction in professional services. European journal of marketing,...
  • Grönroos, C. (2011). Value co-creation in service logic: A critical analysis. Marketing Theory, 11(3, SI), 279–301. https://doi.org/10.1177/1470593111408177
  • Grönroos, C. (2015). From Marketing Mix to Relationship Marketing: towards a paradigm shift in marketing. Management Decision, 32(2), 4–20.
  • Grönroos, C., & Gummerus, J. (2014). The service revolution and its marketing implications: service logic vs service-dominant logic. Managing...
  • Grönroos, C., & Ravald, A. (2011). Service as business logic: implications for value creation and marketing. Journal of Service Management,...
  • Gummesson, E. (2012). The three service marketing paradigms: which one are you guided by? Stockholm: FrancoAngeli. https://doi.org/10.3280/MC2012-001001
  • Hilton, T., Hughes, T., & Chalcraft, D. (2012). Service co-creation and value realisation. Journal of Marketing Management, 28(13–14),...
  • Jaakkola, E., & Alexander, M. (2014). The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective. Journal...
  • Jadika, K., Khoo, C., & Na, J. (2011). Literature Review Writing: A Study of Information Selection from Cited Papers. In Asia Pacific...
  • Laamanen, M., & Skalen, P. (2015). Collective-conflictual value co-creation: A strategic action field approach. Marketing Theory, 15(3),...
  • Lusch, R. F., & Webster Jr., F. E. (2011). A Stakeholder-Unifying, cocreation philosophy for marketing. Journal of Macromarketing, 31(2),...
  • McColl-Kennedy, J. R., Vargo, S. L., Dagger, T. S., Sweeney, J. C., & van Kasteren, Y. (2012). Health Care Customer Value Cocreation Practice...
  • Meyer, C., & Schwager, A. (2007). Understanding Customer Experience. Harvard Business Review, 85(2), 116–124. https://doi.org/10.1108/00242539410067746
  • Meynhardt, T., Chandler, J. D., & Strathoff, P. (2016). Systemic principles of value co-creation: Synergetics of value and service ecosystems....
  • Murphy, C. M. (2012). Writing an Effective Review Article. Journal of Medical Toxicology, 8(2), 89–90. https://doi.org/10.1007/s13181-012-0234-2
  • Pautasso, M. (2013). Ten Simple Rules for Writing a Literature Review. PLoS Computational Biology, 9(7), 7–10. https://doi.org/10.1371/journal.pcbi.1003149
  • Payne, A., Storbacka, K., Frow, P., & Knox, S. (2009). Co-creating brands: Diagnosing and designing the relationship experience. Journal...
  • Pine II, B. . J., & Gilmore, J. H. . (1998). Welcome to the experience economy. Harvard Business Review, 4 (August), 97–105. Retrieved...
  • Plé, L. (2016). Studying customers’ resource integration by service employees in interactional value co-creation. Journal of Services Marketing,...
  • Plé, L., & Cáceres, R. C. (2010). Not always co-creation: introducing interactional co-destruction of value in service-dominant logic....
  • Polese, F., Mele, C., & Gummesson, E. (2017). Value co-creation as a complex adaptive process. Journal of Service Theory and Practice,...
  • Prahalad, C. K., & Ramaswamy, V. (2000). Co-opting customer competence. Harvard Business Review. USA.
  • Prahalad, C. K., & Ramaswamy, V. (2003). The new frontier of experience innovation. MIT Sloan Management Review, 44(4), 12–18. Retrieved...
  • Prahalad, C. K., & Ramaswamy, V. (2004a). Co-creating unique value with customers. Strategy & Leadership, 32(3), 4–9. Retrieved from...
  • Prahalad, C. K., & Ramaswamy, V. (2004b). Co-creation experiences: the next practice in value creation. Journal of Interactive Marketing,...
  • Randolph, Justus. (2009). A Guide to Writing the Dissertation Literature Review. Practical Assessment, Research & Evaluation, 14(13).
  • Ranjan, K. R., & Read, S. (2014). Value co-creation: concept and measurement. Journal of the Academy of Marketing Science, 44(3), 290–315....
  • Saarijärvi, H. (2012). The mechanisms of value co-creation. Journal of Strategic Marketing, 20(5), 381–391. https://doi.org/10.1080/0965254X.2012.671339
  • Scimago Journal and Country Rank. Available at: https://www.scimagojr.com/
  • Spohrer, J., & Maglio, P. P. (2008). The emergence of service science: Toward systematic service innovations to accelerate co‐creation...
  • Suter, G. W. (2013). Review papers are important and worth writing. Environmental Toxicology and Chemistry, 32(9), 1929–1930. https://doi.org/10.1002/etc.2316
  • Terblanche, N. S. (2014). Some theoretical persp
  • ectives of co-creation and co-production of value by customers. Acta Commercii, 1–8. https://doi.org/10.4102/ac.v14i2.237
  • Vargo, S. L., & Akaka, M. A. (2009). Service-dominant logic as a foundation for service science: clarifications. Service Science, 1(1),...
  • Vargo, S. L., & Lusch, R. F. (2004). Service dominant logic. Journal of Marketing, 1–20.
  • Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of Marketing Science, 36,...
  • Vargo, S. L., & Lusch, R. F. (2017). Service-dominant logic 2025. International Journal of Research in Marketing, 34(1), 46–67. https://doi.org/10.1016/j.ijresmar.2016.11.001
  • Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European...
  • Vega-Vazquez, M., Revilla-Camacho, M. Á., & Cossío-Silva, F. J. (2013). The value co-creation process as a determinant of customer satisfaction....
  • Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. A. (2009). Customer experience creation: determinants,...
  • https://doi.org/10.1016/j.jretai.2008.11.001
  • Zhuang, W. (2010). Balancing customer and marketing inputs to maximize the value experience. PhD Thesis, Department of Marketing and Analysis,...
  • Zwick, D., Bonsu, S. K., & Darmody, A. (2008). Putting consumers to work: “Co-creation” and new marketing govern-mentality. Journal of...