Adapting marketing strategies: A linguistic analysis of wine advertising in Spain, 1970-2010

• Autores: Gema Alcaraz Mármol, Francisco José Medina Albaladejo
• Localización: Journal of evolutionary studies in business, ISSN-e 2385-7137, Vol. 4, Nº. 1, 2019, págs. 109-141
• Idioma: inglés
• Enlaces
  • Texto completo
• Dialnet Métricas: 1 Cita
• Referencias bibliográficas
  • Albisu, Luis M., José A. Domínguez, and José L. Alejandre. 1989. Actitud del consumidor español ante la publicidad del vino. Madrid: Instituto...
  • Albisu, Luis M., and Dolores Martín. 1990. “La publicidad de vino en España.” In Publicidad en el sistema agroalimentario. Un análisis comparativo...
  • Alcaraz-Mármol, Gema. 2011. “Vocabulary input in classroom materials: Two EFL coursebooks used in Spanish schools.” Revista Española de Lingüística...
  • Anderson, Kym. 2004. The World's Wine Markets. Globalization at work. Cheltenham: Edward Elgar.
  • Aylward, David K. 2003. “A documentary of innovation support among New World wine industries.” Journal of Wine Research 14 (1): 31-43.
  • Banks, Glenn, and John Overton. 2010. “Old World, New World, Third World? Reconceptualising the Worlds of Wine.” Journal of Wine Research...
  • Barber, Nelson, Tim Dodd, and Richard Ghiselli. 2008. “Capturing the younger wine consumer.” Journal of Wine Research 19 (2): 123-141.
  • Bardají, Isabel. 1992. “El consumo de vino.” Revista de Estudios Agro-Sociales y Pesqueros 162:153-182.
  • Bardají, Isabel. 1993. “El vino en Estados Unidos.” Revista de Estudios Agro-Sociales y Pesqueros 163:219-257.
  • Bardají, Isabel. 2003. “Quality wines in Spain.” In Wine in the Old World. New risks and opportunities, edited by Silvia Gatti., Eric Giraud-Héraud,...
  • Bernabéu, Rodolfo, and Miguel Olmeda. 2002. “Factores que condicionan la frecuencia de consumo de vino.” Distribución y consumo 57:57-61.
  • Cambolle, Claire, and Eric Giraud-Héraud. 2003. “Economic analysis of certification by an AOC.” In Wine in the Old World. New risks and opportunities,...
  • Cambra, Jesús J. 2006. “El mundo del vino bajo el prisma del Márketing.” E-Deusto 49:30-34.
  • Capanaga, Pilar. 2004. “Publicidad y nuevos consumos: algunos motivos para hablar del lenguaje del vino en la clase de E/LE.” AISPI Actas...
  • Carbone, Anna. 2003. “The role of Designation of Origin in the Italian food system.” In Wine in the Old World. New risks and opportunities,...
  • COGEGA-General Committee for Agricultural Cooperation in the European Union. 2010. Agricultural cooperatives in Europe. Main issues and trends....
  • Deulofeu, Henri J., and Claire Blanche-Benveniste. 2006. “C-Oral-Rom French corpus.” In Spoken Language Corpus and Linguistic Informatics,...
  • Espejel, Joel, and Carmina Fandos. 2009. “Wine marketing strategies in Spain: A structural equation approach to consumer response to protected...
  • Fennis, Bob, and Wolfrang Stroebe. 2015. The psychology of advertising. Hove, East Sussex: Psychology Press.
  • Fernández, Eva. 2010. “Unsuccessful responses to quality uncertainty: Brands in Spain's sherry industry, 1920–1990. Business History 52:100-119.
  • Fernández, Eva. 2012. “Especialización en baja calidad. España y el mercado internacional del vino, 1950-1990.” Historia Agraria 56:41-76.
  • Folwell, Raymond J., and Milko Volanti. 2003. “The changing market structure of the USA wine industry.” Journal of Wine Research 14 (1): 25-30.
  • Francis, W. Nelson, and Henry Kucera. 1982. Frequency Analysis of English Usage. Houghton: Mifflin Company.
  • Franke, George., and Gary Wilcox. 1987. “Alcoholic beverage and consumption in the United States, 1964-1984.” Journal of Advertising 16 (3):...
  • Gamble, Paul R., and Jean-Claude Taddei. 2007. “Restructuring the French wine industry: The case of the Loire.” Journal of Wine Research 18...
  • Geraci, Victor W. 2004. “Fermenting a Twenty-First Century California Wine Industry.” Agricultural History 78 (4): 438-465.
  • Gokcekus, Omer, and Andrew Fargnoli. 2007. “Is globalization good for wine drinkers in the United States?” Journal of Wine Economics 2 (2):...
  • Golan, Amos, and Haim Shalit. 1993. “Wine quality differentials in hedonic grape pricing.” Journal of Agricultural Economics 44:311-321.
  • Gómez-Limón, José A., Roberto San Martín, and Nuria Peña. 2000. “El uso de Internet en el comercio y el marketing vinícola. Análisis del sector...
  • Green, Raúl, Manuel Rodríguez Zuñiga, and Leandro Pierbattisti. 2003. “Global market changes and Business behavior in the wine sector.” In...
  • Huetz de Lemps, Alain. 1967. Vignobles et vins du Nord-Ouest d’Espagne. Bordeaux: Féret & Fils.
  • Johnson, Ray, and Johan Bruwer. 2007. “Regional brand image and perceived wine quality: the consumer perspective.” International Journal of...
  • Jordan, Rohan, Pietro Zidda, and Larry Lockshin. 2007. “Behind the Australian wine industry’s success: does environment matter?” International...
  • Kilgarriff, Adam. 1997. “Putting frequencies in the dictionary.” International Journal of Lexicography 10:135-155.
  • Kipnis, Andrew. 2006. “Suzhi: A keyword approach.” The China Quarterly 1:295-313.
  • Labys, Walter A. 1976. “An international comparison of price and income elasticities for wine consumption.” Australian Journal of Agricultural...
  • Lecocq, Sébastien, and Michael Visser. 2006. “What determines wine prices: Objective vs. sensory characteristics.” Journal of Wine Economics...
  • Leech, Geoffrey, Paul Rayson, and Andrew Wilson. 2001. Word Frequencies in Written and Spoken English. London: Longman.
  • López, María E., and Jesús Cambra. 2005-2006. “Algunas reflexiones sobre la importancia del marketing en el mundo del vino.” Annales. Anuario...
  • Lynch, John G., and Dan Ariely. 2000. “Wine Online: Search Costs Affect Competition on Price, Quality and Distribution.” Marketing Science...
  • Mahlau, Mario, and Samir Mili. 2003. “Marketing strategies for Spanish wines: a comparative appraisal.” In Wine in the Old World. New risks...
  • Martín, Dolores, and Luis M. Albisu. 1992. El mercado del vino de la Denominación de Origen Rioja. Madrid: Ministerio de Agricultura, Pesca...
  • Martín, Víctor J. 2006. “Consumo de vinos. Principales características y distribución comercial.” Distribución y Consumo enero-febrero: 60-101.
  • Martín, Miguel A., and Fernando Vidal. 2004. “La nueva ley de la viña y del vino: líneas maestras y consecuencias para las actuales denominaciones...
  • Martínez-Carrión, José M., and Francisco J. Medina-Albaladejo. 2010. “Change and Development in the Spanish Wine Sector, 1950–2009.” Journal...
  • Martínez-Carrión, José M., and Francisco J. Medina-Albaladejo. 2013. “La competitividad internacional de la industria vinícola española durante...
  • Marzo-Navarro, Mercedes, Marta Pedraja-Iglesias, and Lucia Vinzón. 2010. “Orientación hacia el desarrollo del turismo del vino de las webs...
  • McCutcheon, Emily, Johan Bruwer, and Elton LI. 2009. “Region of origin and its importance among choice factors in the wine-buying decision...
  • McDonnald, Scott, and Richard Shillock. 2001. “Rethinking the Word Frequency Effect: The Neglected Role of Distributional Information.” Lexical...
  • Meara, Paul. 2005. “Lexical Frequency Profiles: A Monte Carlo Analysis.” Applied Linguistics 26:32-47.
  • Medina-Albaladejo, Francisco J., José M. Martínez-Carrión, and Josep M. Ramon-Muñoz. 2014. “El mercado mundial de vino y la competitividad...
  • Medina-Albaladejo, Francisco J. 2015. “Co-operative wineries: Temporal solution or efficient firms? The Spanish case during late Francoism,...
  • Medina-Albaladejo, Francisco J., and Tito Menzani. 2016. “Co-operative Wineries in Italy and Spain in the Second Half of the Twentieth Century:...
  • Mili, Samir. 2005. “Transformaciones del consumo alimentario y su repercusión en el sistema agroalimentario.” Revista de Estudios Agro-Sociales...
  • Millán, Ángel, and María J. Yagüe. 1997. “Consumo de vino. Evolución y tendencias.” Distribución y Consumo 32:17-41.
  • Montañés, Enrique. 2000. “El vino de Jerez en el sector exterior español, 1838-1885.” Revista de Historia Industrial 17:189-209.
  • Mora, Pierre, and Yohan Castaing. 2006. Buenas prácticas en marketing del vino. 20 estudios de casos de vinos del mundo. Madrid: Mundi-Prensa.
  • Moreno, Alfonso. 2000. “Efectos saludables del consumo moderado de vino.” Zubía 12:59-102.
  • Morilla, José. 2001. “Cambios en las preferencias de los consumidores de vino y respuestas de los productores en los dos últimos siglos.”...
  • Mosher, James F., and Diane Johnsson. 2005. “Flavored Alcoholic Beverages: An International Marketing Campaign that Targets Youth.” Journal...
  • Nation, I.S.P. 2001. Learning vocabulary in another language. Cambridge: CUP.
  • Nowak, Linda I., and Sandra Newton. 2008. “Using winery web sites to launch relationships with Millenials.” International Journal of Wine...
  • Nuñez, Antonio. 1997. “Arte y publicidad, un matrimonio de conveniencia. Breves apuntes sobre el arte y la publicidad del Vino Fino y del...
  • Organization for Economic Co-operation and Development (OCDE). 1970-1984. Food consumption statistics. Paris.
  • Oczkowski, Edward. 1994. “A hedonic price function for Australian premium table wine.” Australian Journal of Agricultural Economics 38 (1):...
  • Orpin, Debbie. 2005. “Corpus Linguistics and Critical Discourse Analysis: Examining the ideology of sleaze.” International Journal of Corpus...
  • Pan-Montojo, Juan. 1994. La bodega del mundo. La vid y el vino en España (1800-1936). Alianza: Madrid.
  • Pigada, Maria, and Norbert Schmidt. 2006. “Vocabulary acquisition from extensive reading: A case study.” Reading in a Foreign Language 18:1-28.
  • Pinilla, Vicente, and Raúl Serrano. 2008. “The Agricultural and Food Trade in the First Globalization: Spanish Table Wine Exports 1871 to...
  • Rasch, Leslie, and Ulrike Gretzel. 2008. “Wineries’ Involvement in Promoting Tourism Online: The Case of Texas.” Pasos. Revista de Turismo...
  • Remaud, Hervé, and Larry Lockshin. 2009. “Building brand salience for commodity-based wine regions.” International Journal of Wine Business...
  • Resa, Sylvia. 2002. “Aguas envasadas, zumos, refrescos y cervezas: una demanda en crecimiento.” Distribución y consumo 64:75-85.
  • Ríos, Sonia 2003. “ENATE: tradición vitivinícola, arte actual y diseño gráfico. Historia, arte e imagen de marca en etiquetas de vino.” Boletín...
  • Rivera, Luis M. 2003. “El nuevo marketing vitivinícola.” In El mercado del vino: reflexiones y propuestas de futuro, edited by Juan S. Castillo...
  • Rodríguez Artalejo, Fernando, José R. Banegas, Auxiliadora Graciani, Ramón Hernández de Vecino, and Juan del Rey Calero. 1996. “El consumo...
  • Rouzet, Emmanuelle, and Gérard Seguin. 2004. El Marketing del vino. Saber vender el vino. Madrid: Mundi-Prensa.
  • Rychly, Pavel. 2008. “A Lexicographer-Friendly Association Score.” Proceedings of Recent Advances in Slavonic Natural Language Processing...
  • Sellito, Carmine, Andrew Wenn, and Stephen Burgess. 2003. “A Review of the Web Sites of Small Australian Wineries: Motivations, Goals and...
  • Schamel, Günter. 2009. “Dynamic analysis of brand and regional reputation: The case of wine.” Journal of Wine Economics 4 (1): 62-80.
  • Scholfield, Phil. 1991. “Vocabulary rate in coursebooks - living with an unstable lexical economy.” Paper presented at the fifth Symposium...
  • St James, Melissa, and Natasa Christodoulidou. 2011. “Factors influencing wine consumption in Southern California consumers.” International...
  • Sutter, Daniel. 2002. “Advertising and Political Bias in the Media: The Market for Criticism of the Market Economy.” American Journal of Economics...
  • Tapli, J., and W. Ryan. 1969. “The prospects for wine in Australia.” Quarterly Review of Agricultural Economics 22:197-209.
  • Taylor, Charlotte. 2014. “Investigating the representation of migrants in the UK and Italian press: A cross-linguistic corpus-assisted discourse...
  • Thach, Liz. 2009. “Wine 2.0 – The next phase of wine marketing? Exploring US winery adoption of wine 2.0 components.” Journal of Wine Research...
  • Troncoso, Javier L., and Medardo Aguirre. 2006. “Demanda y oferta de vino en el periodo 1980-2004: un análisis econométrico.” Panorama socioeconómico...
  • Unwin, Tim. 1991. Wine and the vine: an historical geography of viticulture and the wine trade. London: Routledge.
  • Verweijmeren, Thijs, Johan Karremans, Wolfrang Stroebe, and Daniel Wigboldus. 2011. “The workings and limits of subliminal advertising: The...
  • Waring, Rob, and Misako Takaki. 2003. “At what rate do learners learn and retain new vocabulary from reading a graded reader?” Reading in...
  • West, Michael. 1953. A General Service List of English Words. London: Longman, Green & Co.
  • Williams, Raymon. 1983. Keywords. A vocabulary of culture and society. Oxford: OUP.
  • Wodak, Ruth, and Michael Meyer. 2009. Methods of Critical Discourse Analysis. London: Sage.
  • Woodside, Arch G. 1999. “Advertising and Consumption of Alcoholic Beverages.” Journal of Consumer Psychology 8 (2): 167-186.
  • Yagüe, María J., and Ana I. Jiménez. 2002. “La denominación de origen en el desarrollo de estrategias de diferenciación: percepción y efectos...