Memorable Tourism Experience (MTE): a scale proposal and test

• Coelho, Mariana de Freitas ^[1] ; Gosling, Marlusa de Sevilha ^[2]
  1. [1] Universidade Anhembi Morumbi

     Universidade Anhembi Morumbi

     Brasil

     
  2. [2] Universidade Federal de Minas Gerais

     Universidade Federal de Minas Gerais

     Brasil

     
• Localización: Tourism & Management Studies, ISSN-e 2182-8466, ISSN 2182-8458, Vol. 14, Nº. 4, 2018, págs. 15-24
• Idioma: inglés
• DOI: 10.18089/tms.2018.14402
• Títulos paralelos:
  • Experiência Turística Memorável: proposição e teste de escala
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 1 Cita
• Resumen
  • English

    This paper aims to propose and test a scale to assess Memorable Tourism Experiences (MTE). It presents an instrument initially containing 49 tested items, organized into 12 dimensions: Environment, Culture, Relationship with Companions, Relationship with tourists, Relationship with Local Agents (Residents and Service providers), Novelty, Emotions, Dream, Meaningfulness, Refreshment, Hedonism and Involvement. Data collection included a survey of 1193 Brazilians with travel habits, aged from 18 years old. Data were analyzed quantitatively via Structural Equation Modeling. Statistical tests of Exploratory Factor Analysis (EFA) followed the Confirmatory Factor Analysis (CFA). The results indicate the scale is reliable and valid for the study of MTEs, at least for the studied sample. It attests to the multidimensionality of MTE construct, but Hedonism and Involvement are not appropriate dimensions. Thus, it confirmed the validity of the new MTE scale consisting of 35 items and 10 dimensions of the second-order construct.

  • português

    O objetivo desse artigo foi propor e testar uma escala destinada a avaliar Experiências Turísticas Memoráveis (MTE). Elaborou-se um instrumento inicialmente contendo 49 itens testados, organizados em 12 dimensões:

    Ambiente, Cultura, Relacionamento com Acompanhante, Relacionamento com Turistas, Relacionamento com pessoas Locais, Novidade, Emoções, Sonho, Significância, Renovação, Hedonismo e Envolvimento. A coleta de dados incluiu um survey com 1193 brasileiros com hábito de viagem e idade superior a 18 anos. Os dados foram analisados quantitativamente via Modelagem de Equações Estruturais. A Análise Fatorial Exploratória foi seguida de testes estatísticos da Análise Fatorial Confirmatória. Os resultados indicam que a escala demonstra-se confiável e válida para o estudo de MTEs para a amostra estudada.

    Comprovou-se a multidimensionalidade da MTE, mas Hedonismo e Envolvimento não são dimensões apropriadas, ao menos no estudo proposto. Logo, confirmou-se a validade de uma nova escala de MTE composta por 35 itens e 10 dimensões que são relativas ao construto de segunda ordem.

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