Las corporaciones hoteleras españolas: determinantes internos y externos de su desempeño

• Rubén Lado-Sestayo ^[1] ; Milagros Vivel-Búa ^[2]
  1. [1] Universidade da Coruña

     Universidade da Coruña

     A Coruña, España

     
  2. [2] Universidade de Santiago de Compostela

     Universidade de Santiago de Compostela

     Santiago de Compostela, España

     
• Localización: Contaduría y administración, ISSN 0186-1042, ISSN-e 2448-8410, Vol. 64, Nº. 1, 2019
• Idioma: español
• Títulos paralelos:
  • The Spanish hotel corporations: Internal and external performance drivers
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 2 Citas
• Resumen
  • español

    Este trabajo realiza un estudio empírico de los determinantes del desempeño de los grupos hoteleros españoles. La muestra de análisis está formada por 1,019 establecimientos hoteleros afiliados a corporaciones hoteleras y el horizonte temporal es 2005-2011. Los resultados denotan que los factores característicos de la demanda de servicios hoteleros y de la estructura del mercado afectan significativamente al desempeño. Ello subraya la importancia de la gestión del punto turístico donde se localiza. Asimismo, también destaca, a nivel de hotel, el efecto obtenido para variables representativas de la cuota de mercado que éste tiene, su nivel de activo y su volumen de deuda. Por tanto, los gestores del hotel y del destino son responsables del desempeño hotelero.

  • English

    This paper analyses the performance’s drivers of Spanish hotel groups in a sample of 1,019 hotels affiliated to hotel chains and time horizon is 2005-2011. The results suggest that demand and the market structure significantly affect the hotel performance. This highlights the importance of the management of the tourist destination where the hotels is located. Also, at the hotel level, results also confirm the effect of variables that are representative of the market share, the asset level and the indebtedness. Consequently, both hotel and tourist destination managers are responsible of hotel performance.

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