Fabio Santaniello Bruun, Claudia Lamberti
As we agree about the need for a public authority to have a Facebook account by which offer its services and talk with its users, we should pay attention to the account graphic appearance. The quality and relevance of texts and pictures published in the posts show the library staff professionalism, influencing the users’ opinion about the public authority. This article wants to give librarians some graphic guidelines for the realization of Facebook pages.