Economic and image impacts of Summer Olympic Games in tourist destinations: a review of the literature

• Ferreira, Luciana Brandão ^[1] ; Lourenção, Marina Toledo de Arruda ^[1] ; Giraldi, Janaina de Moura Engracia ^[1] ; De Oliveira, Jorge Henrique Caldeira ^[1]
  1. [1] Universidade de São Paulo

     Universidade de São Paulo

     Brasil

     
• Localización: Tourism & Management Studies, ISSN-e 2182-8466, ISSN 2182-8458, Vol. 14, Nº. 3, 2018, págs. 52-63
• Idioma: inglés
• DOI: 10.18089/tms.2018.14305
• Títulos paralelos:
  • Impactos econômicos e de imagem dos jogos Olímpicos de verão em destinos turísticos: uma revisão da literatura
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 1 Cita
• Resumen
  • English

    This article aims to verify in the literature related to the Summer Olympics the main economic and image implications for the destination hosting it. A qualitative exploratory research was carried out with the survey of scientific articles of the last twenty- five years in five different databases. The studies found indicate economic and image gains and losses from hosting the games. As positive aspects, most of the studies mention those coming from Olympic spending that provided long-term gains for the resident population in the host locality, and related to tourist activity. The most cited negative aspects are related to investments that generated benefits only in the short term, or lack of investment in infrastructure. It is concluded that the preparation and implementation processes in each country are too different for the results to be uniform. In addition, the diverse methodological aspects in the articles also influence their results.

  • português

    Este artigo tem por objetivo verificar na literatura relacionada aos Jogos Olímpicos de Verão as principais implicações econômicas e de imagem para o destino que o hospeda. Realizou-se uma pesquisa exploratória qualitativa com levantamento de artigos científicos dos últimos vinte e cinco anos em cinco bases de dados diferentes. Os estudos encontrados indicam ganhos econômicos e de imagem, bem como perdas ao se realizar um megaevento esportivo. Como aspectos positivos, a maioria dos estudos menciona aqueles provenientes de investimentos olímpicos que proporcionaram ganhos a longo prazo para a população residente na localidade de acolhimento e relacionados com a atividade turística. Os aspectos negativos mais citados estão relacionados a investimentos que geraram benefícios apenas no curto prazo, ou falta de investimento em infraestrutura. Conclui-se que os processos de preparação e implementação em cada país são muito diferentes para que os resultados sejam uniformes. Além disso, os diversos aspectos metodológicos dos artigos também influenciam seus resultados.

• Referencias bibliográficas
  • Boukas, N., Ziakas, V. and Boustras, G. (2012). Towards reviving post-Olympic Athens as a cultural destination, Current Issues in Tourism,...
  • Broudehoux, A. M. (2011). Imagens do poder: arquiteturas do espetáculo integrado na olimpíada de Pequim”, Revista Novos Estudo, 89, 39-56.
  • Brown, G., Smith, A. and Assaker, G. (2016). Revisiting the host city: An empirical examination of sport involvement, place attachment, event...
  • Casellas, A., Jutgla, E. D., & Pallares-Barbera, M. (2010). Creación de imagen, visibilidad y turismo como estrategias de crecimiento...
  • Chen, N. (2012). Branding national images: The 2008 Beijing Summer Olympics, 2010 Shanghai World Expo, and 2010 Guangzhou Asian Games, Public...
  • Chong, T. T. L. and Hui, P. H. (2012). The Olympic Games and the improvement of economic well-being. Quality-of-Life Studies, 8(1), 1-14.
  • Demir, A. Z., Elioz, M., Cebi, M., Cekin, R., and Yamak, B. (2015). A Strategic Approach for Export: Improving Country Image Through the Olympics,...
  • Deng, Q. & Li, M. (2013), A model of event–destination image transfer, Journal of Travel Research, 53(1), 69 –82.
  • Garcia, B. (2001). Enhancing sport marketing through cultural and arts program: lesson from the Sydney 2000 Olympic arts festival, Sport Management...
  • Gibson, H. J., Qi, C. X. & Zhang, J. J. (2008). Destination Image and Intent to Visit China and the 2008 Beijing Olympic Games, Journal...
  • Getz, D. (1993). Festival and special events, in Khan, M., Olsen, M. and Var, T. (Eds.). VNR's Encyclopedia of Hospitality and Tourism....
  • Heslop, L. A., Nadeau, J. & O'Reilly N. (2010), China and the Olympics: views of insiders and outsiders, International Marketing Review,...
  • Hiller, H. H. (2006). Post-event Outcomes and the Post-modern Turn: The Olympics and Urban Transformations, European Sport Management Quarterly,...
  • Hotchkiss, J. L., Moore, R. E. & Zobay, S. M. (2003). Impact of the 1996 Summer Olympic Games on employment and wages in Georgia, Southern...
  • Kaplanidou, K. (2009). Relationships among Behavioral Intentions, Cognitive Event and Destination Images among Different Geographic Regions...
  • Kasimati, E. and Dawson, P. (2008). Assessing the impact of the 2004 Olympic Games on the greek economy: a small macroeconometric model, Economic...
  • Kasimati, E. (2003). Economic Aspects and the Summer Olympics: a Review of Related Research, International Journal of Tourism Research, 5(6),...
  • Knott, B., Fyall, A. and Jones, I. (2015). The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA...
  • Lai, K. (2016). Influence of event image on destination image: The case of the 2008 Beijing Olympic Games. Journal of Destination Marketing...
  • Li, S. N. & Blake, A. (2009). Estimating Olympic-related investment and expenditure, International Journal of Tourism Research, 11(4),...
  • Li, S. N., Blake, A. & Cooper, C. (2011). Modelling the economic impact of international tourism on the Chinese economy: a CGE analysis...
  • Li, S.; Blake, A. & Thomas, R. (2013). Modelling the economic impact of sports events: The case of the Beijing Olympics, Economic Modelling,...
  • Li, X. R., & Kaplanidou, K. K. (2013). The Impact of the 2008 Beijing Olympic Games on China’s Destination Brand A US-Based Examination,...
  • Lindau, L. A, Petzhold, G., Tavares, V. B. & Facchini, D. (2016). Mega events and transformation of Rio de Janeiro into a mass-transit...
  • Malfas, M., Theodoraki, E. & Houlihan, B. (2004). Impacts of the Olympic Games as mega-events. Municipal Engenieer, 1557(M3), 209-220.
  • Mascarenhas, G. (2013). Londres 2012 e Rio de Janeiro 2016: Conceito e Realidade na Produção da Cidade Olímpica, Revistas Continentes, 2(3),...
  • Melo, L. M. (2014). Experiences from World Cup 2010 in South Africa – first thoughts about implication for Brazil 2014, Retrieved August,...
  • Minnaert, L. (2012). An olimpic legacy for all? The non-infrastructural outcomes of the olympic games for socially excluded groups (Atlanta...
  • Müller, H. & Moesch, C. (2010). Infrastructure repercussions of mega sports events: The relevance of demarcation procedures for impact...
  • O’brien, D. (2005). Event business leveraging: the Sydney 2000 Olympic Games, Annals of tourism research, 33(1), 240-261.
  • Pampuch, M., De Almeida, B. S. & Marchi Júnior, W. (2014). Os legados estruturais dos jogos olímpicos (1992-2008): uma revisão de literatura”,...
  • Pappalepore, I. & Duignan, M. B. (2015). The London 2012 cultural programme: A consideration of Olympic impacts and legacies for small...
  • Pike, S. & C. Ryan. (2004). Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions, Journal...
  • Pires, L. S., Baptista, L. F. & Portugal, L.S. (2013). Megaeventos e o desenvolvimento urbano e regional: uma análise das especificidades...
  • Proni, M. W. (2008). A reinvenção dos jogos olímpicos: um projeto de marketing, Esporte e Sociedade, 3(9), 1-35.
  • Proni, M. W., Araujo, L. S. & Amorim, R. L. C. (2008). Leitura econômica dos jogos olímpicos: financiamento, organização e resultados....
  • Qi, C. X., Gibson, H. J. & Zhang, J. J. (2009). Perceptions of Risk and Travel Intentions: The Case of China and the Beijing Olympic Games,...
  • Rocha, C. M. & Fink, J. S. (2017). Attitudes toward attending the 2016 Olympic Games and visiting Brazil after the games. Tourism Management...
  • Singh, N. & Hu, C. (2008). Understanding strategic alignment for destination marketing and the 2004 Athens Olympic Games: Implications...
  • Singh, N. & Zhou, H. (2015). Transformation of Tourism in Beijing after the 2008 Summer Olympics: An Analysis of the Impacts in 2014,...
  • Sun, Q. & Paswan, A. (2012). Country branding through Olympic Games. Journal of Brand Management, 19(8), 641-654.
  • Tavares, O. (2005). Quem são os vencedores e os perdedores dos jogos olímpicos?, Pensar a prática, 8(1), 69-84.
  • Tavares, O. (2011). Beijing 2008: os jogos olímpicos, a cidade e os espaços. Revista Brasileira Ciência e Esporte, 33 (2), 357-373.
  • Tien, C., Lo, H. C. & Lin, H. W. (2011). The Economic Benefits of Mega Events: A Myth or a Reality? A Longitudinal Study on the Olympic...
  • Yao, L., Maseri, W. & Rasli, A. (2010), Thoughts on the real macroeconomic effects of Beijing 2008 Olympics on Chinese economy, Asian...
  • Zeng, G., Go, F. & Kolmer, C. (2011). The impact of international TV media coverage of the Beijing Olympics 2008 on China's media...