Acceso usuarios
;
Luque-Vílchez, Mercedes
[2]
Cordoba, España
Burgos, España
Os procesos de liberalización económica acontecidos tanto en Europa como enAmérica Latina fixeron que o sector financeiro español elixa estas rexións para expandir a súaactividade. Ao adquirir unha dimensión internacional, a banca española adoptou un papel deliderado. Este feito, unido ao xa de por si importante papel que xogan as finanzas para odesenvolvemento da economía fai que sexa necesario que estas entidades desenvolvan a súaactividade de maneira responsable. Este traballo analiza a xestión dos aspectos sociais emedioambientais por parte da banca española, concretamente analízase o caso docomportamento social e medioambientalmente responsable do Banco Santander e BBVA noseu proceso de internacionalización. Próbase neste estudo que as iniciativas concretas quexurdiron coa finalidade de fomentar a institución da RSC nas entidades financeiras son moiheteroxéneas entre elas. Malia estar asistindo nos últimos anos a un impulso no número depublicacións relativas á RSC, a meirande parte ocúpase dos impactos internos das operaciónsbancarias, así como das actividades de tipo filantrópico.
The economic liberalization processes that have taken place in both Europe and Latin America have led the Spanish financial sector to choose these regions to expand its activity. The adoption of an international dimension has allowed Spanish banks to take a leading role. This fact, together with the already important role played by finances for the development of the economy, makes it necessary for these entities to carry out their activities in a responsible manner. This paper analyzes the management of social and environmental aspects by the Spanish banking sector, specifically analyzing the case of socially and environmentally responsible behavior of Banco Santander and BBVA in their internationalization process. This study proves that the specific initiatives that have emerged with the aim of promoting the implementation of CSR in financial institutions are very heterogeneous. Despite the fact that in recent years there has been an increase in the number of publications related to CSR, most of them deal with the internal impacts of banking operations and philanthropic activities.
