Resumen de Using self-service technologies in hospitality setting

Telma Aline Torrichelli, Hamilton Pozo

• The goal of this research is to focus on the organizational commitment factors of implementing a hospitality program using self-service technologies in the cluster of knitwear and clothing in the city of Socorro/SP. The data collected from the employees of this cluster was analyzed using a questionnaire with a Likert scale of agreement and open questions. The research is characterized as exploratory in nature; such methods are employed in the qualitative and quantitative evaluations of the model. The results were analyzed using non-parametric statistics techniques, as well as further correlation analyses and Cronbach's alpha. The results answered the research objectives, and they showed an unsatisfactory outcome for the barrier of information processing in the cluster that was examined