Book Publishing

• Autores: Marcia Wynne Deering
• Localización: Communication research trends, ISSN 0144-4646, Vol. 16, Nº. 1, 1996, págs. 3-26
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • 1. Introduction: Some Recent Developments in Book Publishing World-wide 2. The Impact of Technological Changes 3. The Intenational Knowledge System 4. Mergers, Conglomerates and the "Bottom Line" 5. Women in Book Publishing 6. Textbokks 7. Some National Cases: Argentina, Canada, China, Taiwan, Russia 8.Perspective 9. Afterword