Assessing food retail competitors with a multi-criteria GIS-based method

• Autores: Norat Roig Tierno , Amparo Baviera Puig, Juan Manuel Buitrago Vera, Carmen Escribá Pérez
• Localización: Economía agraria y recursos naturales, ISSN-e 2174-7350, ISSN 1578-0732, Vol. 18, Nº. 1, 2018, págs. 5-22
• Idioma: inglés
• DOI: 10.7201/earn.2018.01.01.
• Títulos paralelos:
  • Evaluación de los competidores de la distribución agroalimentaria con un método multicriterio basado en SIG
• Enlaces
  • Texto completo (pdf)
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• Resumen
  • español

    Dada la importancia de la competencia en el sector de la distribución comercial, esta investigación desarrolla el índice de competencia (IC) a partir de la teoría de la interacción espacial, utilizando los sistemas de información geográfica (SIG) y el proceso de jerarquía analítica (AHP). Los resultados del AHP revelan que los factores clave están relacionados con la ubicación y la marca. La metodología propuesta se aplica en la ciudad de Castellón, valorando 45 supermercados. Utilizando este método, los objetivos de ventas se pueden adaptar a las condiciones particulares de cada establecimiento.

  • English

    Given the importance of competition in the retail sector, this research builds on spatial interaction theory to develop the competition index (CI). For this, geographic information systems (GIS) and the analytic hierarchy process (AHP) were used. AHP results reveal that key factors to assess competitors relate to location and branding. The proposed method was tested by evaluating 45 supermarkets in the city of Castellón (Spain). Using this method, sales targets can be adapted to each outlet’s individual circumstances.

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