Resumen de Urban sustainable food consumption: the role of critical consumer

Ivana Matteucci

• The present investigation examines sustainable food consumption practices in an urban setting, shifting the focus from the material object, namely the product, to the social object, namely the relationship. Starting from our knowledge of food purchasing habits, the meaning and value of food consumption are explored, and the tools that contribute to promote the development of urban food sustainability are defined, with a particular focus on new mediated forms of communication. The results of the investigation show that food consumers have become protagonists of novel forms of participation and social resistance, taking advantage of the information and communication opportunities offered by the new media.