Acceso usuarios
Kyong Mo Lee, Myong Jae Lee, Hee Jung Kim
This study aims to provide some insights into the current status of event management curriculum in Korea as perceived by major stakeholders in event management higher education: industry professionals, students, and educators. Responses to 408 questionnaires were analyzed using factor-correspondence analysis. The factor analysis finds three most important dimensions of event management curriculum: Event Planning & Operations, Event Sponsorship and Marketing, and Field Experiences. A correspondence analysis further exhibits the relationship between major stakeholders and the curriculum factors. The implications for event management higher education are also presented.
