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Brenda Pamela Mey
After a hard-fought battle that saw China clinch the bid to host the XXIX Olympic Games, the country put comparable efforts into upgrading its intellectual property laws, not only to bring them into consonance with the provisions of the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS), but also to accord the Olympic-related intellectual property rights the appropriate protection. Despite these efforts, China is still plagued with a myriad of TRIPS compliance problems. The Olympic Games presented the opportunity that China needed to light the torch that would help it repair the damage caused to its image by issues such as reverse engineering of almost everything under the sun, as well as those relating to enforcement and protection of intellectual property rights (IPRs), etc., and cause it to be seen in a positive light by the rest of the world. The world watched China closely for the weeks of the Olympic Games and will be watching it, even after the Olympic torch has flickered out, to see whether the enforcement and protection of IPRs will outlast the Olympic ceremony.
