Comparing the usage data of an app and a mobile website for an academic library

• Natalia Arroyo Vázquez ^[1] ; José-Antonio Merlo-Vega ^[2]
  1. [1] Universidad de Navarra

     Universidad de Navarra

     Pamplona, España

     
  2. [2] Universidad de Salamanca

     Universidad de Salamanca

     Salamanca, España

     
• Localización: Profesional de la información, ISSN-e 1699-2407, ISSN 1386-6710, Vol. 26, Nº 6, 2017 (Ejemplar dedicado a: Diseño de la información), págs. 1119-1126
• Idioma: inglés
• DOI: 10.3145/epi.2017.nov.11
• Títulos paralelos:
  • Comparación de los datos de uso de la app y el sitio web móvil de una biblioteca universitaria
• Enlaces
  • Texto completo
• Dialnet Métricas: 2 Citas
• Resumen
  • español

    Las bibliotecas universitarias emplean apps para la difusión de sus colecciones y servicios. La Universidad de Salamanca (USAL) lanzó en 2011 la primera aplicación de bibliotecas en el ámbito hispanohablante. Se analizan los datos de uso de la app BiblioUSAL (2011-2015) y se comparan con los datos de acceso a la versión móvil de su sitio web. El estudio determina la preferencia del usuario por las versiones web adaptadas y la necesidad de ofrecer apps de nueva generación que aporten servicios no disponibles en la web.

  • English

    Apps are used by university libraries to disseminate their collections and services. In 2011 the University of Salamanca (USAL) launched the first mobile app for libraries in Spanish-speaking regions: Biblio USAL. Usage data was gathered for this app (2011-2015) and analyzed and compared to that of the university library’s mobile website. The findings show a preference for adapted web versions and the need to offer new generation apps that provide services not featured on the website.

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