Impacts of the CSR strategies of technology companies on performance and competitiveness

• Bernal-Conesa, Juan Andres ^[1] ; Briones-Peñalver, Antonio Juan ^[1] ; Nieves-Nieto, Carmen ^[2]
  1. [1] Universidad Politécnica de Cartagena

     Universidad Politécnica de Cartagena

     Cartagena, España

     
  2. [2] Dpto. de Ciencias Económicas y Jurídicas del Centro Universitario de la Defensa de San Javier (CUD),
• Localización: Tourism & Management Studies, ISSN-e 2182-8466, ISSN 2182-8458, Vol. 13, Nº. 4, 2017, págs. 73-81
• Idioma: inglés
• DOI: 10.18089/tms.2017.13408
• Títulos paralelos:
  • Impacto de la estrategia de RSC en el desempeño y la competitividad de empresas tecnológicas
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    En este artículo se propone un modelo de ecuaciones estructurales para estudiar la adopción de una estrategia empresarial basada en la Responsabilidad Social Corporativa (RSC) en la industria tecnológica española y cómo dicha estrategia puede influir sobre la competitividad y el desempeño económico (performance). El estudio se llevó a cabo en empresas ubicadas en Parques Científicos y Tecnológicos españoles mediante una encuesta. Los resultados del modelo revelan que existe una relación positiva, directa y estadísticamente significativa entre la estrategia de RSC y la competitividad y entre ésta última y el performance. Además, se establece que la competitividad es una variable mediadora en la relación entre la estrategia de RSC y el Performance de la empresa tecnológica.

  • English

    This study used structural equation modelling to analyse and investigate the adoption of corporate social responsibility (CSR) strategies by the Spanish technology industry and the impacts of these strategies on technology companies’ performance and competitiveness. The research was conducted using a survey of companies located in Spanish science and technology parks. The analyses’ results reveal positive, direct and statistically significant relationships between companies’ CSR strategies and competitiveness and between their competitiveness and performance.In addition, the results show that competitiveness is a mediating variable in the relationship between CSR strategies and technology companies’ performance.

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