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The economic conditions of recent times require a structural changing and, mainly, behavioral ones of Brazilian business. The scenario created by big economic powers shows the difference between Brazilian industries and service sectors when it is compared business issues, for example, competitiveness, productivity and innovation, with others countries. The technological innovation consists in a critical factor for competitiveness and for the global economic development; moreover, it can be found in industrial sectors (responsible for materialization and organization of operational system of production process) and in service sectors (which make planning of the contracted activity). Innovation should not be included only in these two economic sectors; however, it has to be included in the economic thought of countries. It has to be highlighted the fact that innovation is not the unique factor of competitiveness, but, productivity and knowledge make the same impact in competitiveness as innovation does. Besides, external and internal demands predict trends in terms of searching products, process an strategies, which can promote a better interaction between market and productivity control. In a global context, Brazil, specially, has a lot of techniques to learn in terms of how to use its resources in a adequate way, independently if they are natural or not. That is why studies about critical factors for competitiveness are determined for the Brazil's sustainable growth.
