Resumen de A Management of the conflict for entrepreneurial innovation at a transnational company located in Mexico

Tania Elena González Alvarado, José Sánchez Gutiérrez

•  The objective of this work is to analyse how conflict gives way to entrepreneurial innovation – before the non-compatibility between Universalism-particularism at the subsidiary of a transnational company located in Mexico. The evidence was obtained by means of a survey, interviews, analysis of electronic mails, minutes of work, project documents and systemic observation. For this research the SPSS and the root cause analysis were required. Conflict derived from non-compatibility between Universalism and Particularism lead to a more accurate decision making process.