Resumen de ‘Generation Conviviality’: The Role of Media Logic in Television Production for Elderly Audiences

Line Nybro Petersen

• This article is a production study of two talk shows for the Danish television channel, TV2 Charlie: Meyerheim’s Talk Show (2006-) and Cecilie’s Book Show (2015-). TV2 Charlie is a niche channel (part of the TV2 network) that set out to target a mature and elderly audience when it started in 2004. The aim is to bring together mediatization research with production studies and cultural gerontology, and I argue that media logic is a useful analytical concept that allows us to describe production processes in concrete ways and, at the same time, understand the context-specific ways in which media play a role in societal changes.

  Thus, through a logic of operationalising conviviality at the channel level, the production level and the programme level, the programmes contribute to perceptions of ageing and old age that emphasise an increased need for stability and safety, on one hand, and a desire for feel-good moments, on the other. Furthermore, the programmes promote positive and active ageing in some instances while keeping old age invisible in other instances.