Executive flight simulator as a learning tool in new companies’ resource planning based on the balanced scorecard

• Daniela Vidal Flores ^[2] ; Rogerio Domenge Muñoz ^[1]
  1. [1] Instituto Tecnológico Autónomo de México

     Instituto Tecnológico Autónomo de México

     México

     
  2. [2] Twentieth Century Fox Home Entertainment, Mexico
• Localización: Contaduría y administración, ISSN 0186-1042, ISSN-e 2448-8410, Vol. 62, Nº. 2, 2017, págs. 577-599
• Idioma: inglés
• DOI: 10.1016/j.cya.2017.02.005
• Títulos paralelos:
  • Simulador de vuelo ejecutivo como medio de aprendizaje en la planeación de recursos de nuevas empresas bajo el enfoque del marcador balanceado
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    Una deficiente planeación estratégica en las empresas de nueva creación ha generado muchas veces que las decisiones iniciales de los emprendedores no hayan sido las adecuadas y que, a la larga, las consecuencias se vean reflejadas en el fracaso de muchos nuevos negocios. El presente artículo tiene como objetivo proponer un simulador de vuelo ejecutivo que permita identificar y evaluar distintas estrategias de desarrollo de recursos de una nueva empresa manufacturera bajo las 4 perspectivas del marcador balanceado, sensibilizando al usuario en el impacto que estas tendrían en los principales indicadores de desempe˜no. El simulador está dise˜nado utilizando el enfoque de dinámica de sistemas, para ser utilizado didácticamente en programas de maestría en administración, emprendedores o de desarrollo ejecutivo.

  • English

    In many cases, a deficient strategic planning in new companies has led entrepreneurs to take inade-quate initial decisions that, in the long term, reflect consequences in the failure of many new businesses. The objective of this article is to propose an executive flight simulator, which will help to identify and evaluate the different development strategies for resources of a new manufacturing company, under the four perspectives of the balanced scorecard, educating the user on the impact that these would have in the main performance indicators. The simulator is designed utilizing the focus of system dynamics to be used didactically in master’s degree programs in administration, by entrepreneurs or in executive development programs.

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