Simulador de vuelo ejecutivo como medio de aprendizaje en la planeación de recursos de nuevasde aprendizaje en la planeación de recursos de nuevas empresas bajo el enfoque del marcador balanceado

• Daniela Vidal Flores ^[2] ; Rogerio Domenge Muñoz ^[1]
  1. [1] Instituto Tecnológico Autónomo de México

     Instituto Tecnológico Autónomo de México

     México

     
  2. [2] Twentieth Century Fox Home Entertainment, Ciudad de México, México
• Localización: Contaduría y administración, ISSN 0186-1042, ISSN-e 2448-8410, Vol. 62, Nº. 2, 2017, págs. 556-576
• Idioma: español
• DOI: 10.1016/j.cya.2017.01.006
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 3 Citas
• Resumen
  • español

    Una deficiente planeación estratégica en las empresas de nueva creación ha generado muchas veces que las decisiones iniciales de los emprendedores no hayan sido las adecuadas y que, a la larga, las consecuencias se vean reflejadas en el fracaso de muchos nuevos negocios. El presente artículo tiene como objetivo proponer un simulador de vuelo ejecutivo que permita identificar y evaluar distintas estrategias de desarrollo de recursos de una nueva empresa manufacturera bajo las cuatro perspectivas del marcador balanceado, sensibilizando al usuario en el impacto que estas tendrían en los principales indicadores de desempe˜no. El simulador está dise˜nado utilizando el enfoque de dinámica de sistemas, para ser utilizado didácticamente en programas de maestría en administración, emprendedores o de desarrollo ejecutivo.

  • English

    A deficient strategic planning in new companies has produced that entrepreneurs initial decisions haven’t been the appropriate and, in the long term, consequences will be reflected in the failure of many new companies. The objective of this article is to propose an executive flight simulator that will help to identify and evaluate different strategies for the development of resources of a new manufacturing company, based on the four perspectives of the balanced scorecard that will help the user to become sensitive in the impact that this will have in the performance measures. The simulator is designed under the System Dynamics view for educational purposes in MBAs, entrepreneurship or executive development programs.

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