In 2015, in an effort to make the library ebook experience simpler and easier for users, a group of libraries developed SimplyE, a mobile application for finding, borrowing and reading ebooks from the library. The goal of the project is to advance a national digital platform to help library patrons find, borrow, and consume the largest variety and inventory of content possible, demonstrating that improving the user experience, especially in the area of discovery, increases the consumption of library ebooks. This article describes the project to date, and outlines future plans.