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The paper discusses the results of a survey carried out in Turin, concerning the residents opinions on their town as a touristic product and on touristic actractive capacity of Turin. Residents constitute local community that is, in the tourist’ perceptions, an important part of product. Residents also are a part of touristic front office and the first salers of their town; social and cultural characteristics of residents are, in this sense, a significant factor in the tourist feedback evaluation. Finally, residents are opinion leaders in the touristic decision making process of other people.
