Metaanálisis de la relación entre la orientación al mercado y los resultados de la empresa

• Autores: Germán Castellanos Ordonez, Daniel Solano Arboleda
• Localización: Estudios Gerenciales: Journal of Management and Economics for Iberoamerica, ISSN 0123-5923, Vol. 33, Nº. 142, 2017, págs. 87-94
• Idioma: español
• DOI: 10.1016/j.estger.2016.10.006
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 5 Citas
• Resumen
  • español

    El objetivo de este artículo es evaluar cuantitativamente con un metaanálisis el impacto de la crisis económica mundial del 2008 en la relación entre la orientación al mercado y los resultados de la empresa. Asimismo, se revisa el impacto de moderadores de medición y contexto dadas las nuevas condiciones económicas en la relación. El resultado del metaanálisis muestra una relación positiva entre la orientación al mercado y los resultados de la empresa en todos los estudios. Los estudios efectuados luego del 2008 muestran una mayor relación positiva, aunque no hay una diferencia significativa entre los estudios anteriores y posteriores al 2008. El grado de desarrollo del país es el único moderador que muestra resultados diferentes a metaanálisis anteriores. En los países menos desarrollados la relación entre la orientación al mercado y los resultados de la empresa es mayor.

  • English

    The purpose of this article is to assess quantitatively, with a meta-analysis, the impact of the world crisis in 2008 on the relationship between market orientation and company performance. Likewise, the impact of moderators of measure and context are reviewed under the new economic conditions. The meta-analysis shows a positive relationship between market orientation and company performance in all studies. The empirical studies performed after 2008 show a stronger relationship, but there is not a significant difference among studies before and after 2008. The degree of country development is the only moderator that shows different results compared to previous meta-analysis. In less developed countries a higher relationship between market orientation and company performance is found.

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