‘Colonias’ in the United States are a relatively recent phenomenon for planning practitioners and scholars. Most of the focus of policy and literature has been on the unregulated, substandard settlements in Texas, New Mexico and Arizona. Past studies of colonias in the three states have criticized policy efficacy and questioned whether colonias are appropriately or adequately defined. Our objective in this essay is complementary. We draw from the literature, and our research in California, to explain and share our concerns with the policy practice of naming settlements with poor infrastructure and living conditions as colonias, a Spanish-language name. We argue that the name can be misleading, prejudiced and risks being detrimental. We discuss our misgivings about federal public policy using a non-English title for labeling substandard settlements, and suggest that scholars and policymakers need to revisit the terminology.